Senior Researcher, Consumer Insights

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Senior Researcher, Consumer Insights

San Mateo, CA

SIE’s Consumer Insights team helps drive the development of exceptional and imaginative ideas across PlayStation. We are looking to add a new member to our team, responsible for the management, implementation, analysis, reporting, and creative presentation of various forms of research.

As the Senior Researcher, Consumer Insights, your primary responsibility would be to build and bring to bear the tools PlayStation uses to engage their current customers most directly. This includes PlayStation customer feedback program (VoC), internal consumer panels, and other programs where timely and targeted feedback can be sourced. To fill this import role, you should have contemporary and advanced knowledge of both consumer research and our industry, excited to investigate some of the most important topics in gaming and entertainment today. A high degree of comfort leading sophisticated qualitative and quantitative initiatives through all project phases is critical. Ideally, you would have a history of working independently and efficiently across a number of projects, helping teams act upon research and analysis to drive both near- and long-term business strategy and success.

As a member of Consumer Insights, you would be part of the team that answers some of our most consequential and sophisticated business questions, collaborating with partners to study subjects in detail, and leading the construction of fair and meticulous reporting that improves the business’s understanding and ability to act. This takes a desire for learning more about why people play and an aim to make the experience of playing more exciting and rewarding for everyone. It also takes someone who is artful in the application of both data and storytelling, understanding that each needs the other to be truly ground-breaking. But maybe most of all, it takes a person with a passion for research, inspired to push the field, and to push PlayStation itself, to new and innovative places!

Key Function and Responsibility of the Role:

• Represent the consumer in terms that are relevant to and drive more informed choices within the business
• Leverage Sony Interactive Entertainment’s investment in primary and secondary research to derive insights and provide strategic guidance to internal groups
• Manage research partners and other resources to design, field, report, and present best-in-class research projects
• Identify unmet consumer needs, market whitespace, and other critical opportunities for the PlayStation business and brand
• Build reports and presentations that use research observations and insights across projects to communicate larger themes to the organization
• Promote personal development across the larger team by fostering an environment of feedback, learning, and mentorship
• Monitor budget across your areas of focus, ensuring that funds are spent responsibly, tracked meticulously, are directed at the questions most valuable to the business
• Manage SIE's Qualtrics license, coordinating needs from various parties, negotiating terms with internal and external partners, managing support including the allocation of support resources, and establishing and administrating protocols
• Run proprietary research panels, coordinating panel access to appropriate use of panel resources, developing new panels and refreshing of existing panels, fielding all panel studies that are not handled by an external vendor, and producing reporting for panel studies
• Lead PlayStation's VoC program, coordinating with internal partners for management of data flows for all touchpoints, developing new touchpoints, producing formal quarterly reporting, and responding to ad hoc data and analysis request as needed
• Act as Consumer Insight's liaison to the Privacy Legal team and inform/educate Consumer Insights around the proper implementation of various associated policies and procedures
• Run and update the department’s internal portal
• Support other m