Senior Product Management Email Marketing Specialist - Evernorth Health Services - Hybrid

Product Management Email Specialist

Please note, candidates must be local to a Cigna/Evernorth office to be able to come in on a hybrid basis, preferably St. Louis, MO or Morris Plains, NJ.

Job Profile Summary

Coordinates email strategies for the organization’s business portfolio’s.  Experience in managing an RFP process for selecting an enterprise email service provider (ESP) for B2C.  Work with other platforms to build and maintain B2C email strategy.  Have a high level of understanding of marketing messaging. Evaluate and optimize email campaigns for more efficient delivery and higher open rates. Other typical duties include maximizing revenue opportunities.

Provides expert content/professional leadership on complex Product Management assignments/projects. Develops and directs programs to manage a significant product or product category. Evaluates the market's product requirements and identifies enhancements to current features and functionality. Establishes strategies to manage a product or product category's life cycle. Interfaces with multiple departments to develop product requirements and specifications. Prepares and coordinates product introductions and updates. May lead projects or project steps within a broader project or have accountability for ongoing activities or objectives. Exercises considerable creativity, foresight, and judgment in conceiving, planning, and delivering initiatives. Uses deep professional knowledge and acumen to advise functional leaders. Focuses on providing thought leadership within Product Management but works on broader projects.  Note: Product Management roles may include a blend of Product Management/Product Development responsibilities.

Product Management Email Specialist must be creative, have excellent interpersonal skills, and have some technical aptitude to utilize databases for tracking leads. They should ensure that all email marketing campaigns conform to current email best practices in the industry. The ability to research, identify, and evaluate digital trends to create better engagements and new opportunities are key skills. Beyond their other responsibilities, email Campaign specialists need to be proficient with a variety of applications for email, scheduling, analytics, and automation. 

Responsibilities

• Manage and maintain ESP Vendor relationship.
• Work with outside SME’s to execute and maintain over-all strategy
• Conduct annual maintenance.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, and transactional emails.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
• Experience/Understanding of MarTech tools and strategies.  The collection of platforms and software applications used to create, execute, manage, orchestrate, and measure the results of marketing activities.

Requirements

• 3+ years of proven experience managing an email campaign/marketing program.
• Hands-on experience in marketing automation platforms.
• Detailed knowledge of email regulations and best practices.
• Experience building an email marketing campaign from scratch.
• Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.
• Experience using SQL and similar queries to analyze data.
• Proficient in data analytics to determine important data and be able to suggest improvements.
• Excellent written communication skills.
• Strong project management skills and exceptional attention to detail.

Skills

• Email Marketing, Campaign Marketing, Communication Skills, Marketing Automation, Strategic, Web Analytics, Testing, Template Creation, Content Creation, DMRAC, DKIM, Certified, FedRamp, Hi Trust, SOC 2, Email Retention/Storage Strategy, MarTech Tools

If you will be working at home occasionally or