Franchise Management & Marketing Associate

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Warner Bros. Discovery Global Consumer Products Inc. seeks an Associate, Global Franchise Management & Marketing department. The Associate will support the Director on the CP business for the DC and Batman portfolios. This role is responsible for the day-to-day facilitation of franchise and marketing initiatives, including review of marketing submissions and supporting the creation of franchise plans, marketing initiatives and marketing materials. They will also support the Manager across other projects as needed.

The position requires strong written and verbal communication and be comfortable liaising with internal and external parties at various levels, including but not limited to other WBDGCP departments (Category, Retail Business Development, Creative, Finance, Legal, Insights, Themed Entertainment, Digital, etc.), WBD Divisions (Franchise Development, WBIE, WBA, DC Publishing and DC Studios, etc), vendors, colleagues around the world, etc.

All communication is done in a professional manner with timely follow-up.  Innovative thinking, analytical skills, intellectual curiosity, strong attention to detail and strong project management skills are required.

Your role accountabilities...

• Review, route and approve all licensee and retailer marketing submissions for assigned properties

• Assist in executing franchise strategies and marketing initiatives in support of core franchises and individual properties (e.g. Batman, Superman, etc).

• Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business.

• Assist with acquisition, development, approval and use of Theatrical and TV assets.

• Assist in executing social media content strategy and calendar across all platforms and develop innovative marketing approaches to delight and engage fans.

• Obtain necessary internal, external and 3rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for licensees and promotional partners

• Maintain Brand Assurance guidelines and ensure timely updates and team communication

• Act as first point of contact for product development and brand related questions

• Coordinate outside resources, agencies and vendors, along with associated deadlines.

• Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources

• Collect and submit updates to the Franchise Monthly Newsletter

Other projects and duties may be assigned dependent on business development and needs. 

Qualifications & Experience...

Work Experience

• Minimum 3 years marketing experience required

• Previous marketing experience required

• Franchise management experience a plus

• 2+ years Entertainment industry experience strongly preferred

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree with coursework in business/marketing strongly preferred

Knowledge/Skills

• A passion for and knowledge of the DC brand and franchises (eg. Batman, Superman, Wonder Woman, Teen Titans Go! etc)

• Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required

• Photoshop and Illustrator knowledge is a plus

• Clear understanding of marketing principles

• Knowledge of digital platforms (Youtube, Insta