Executive Communications Manager
GenslerAbout the role
At Gensler, we design for people. We leverage our global perspective and local presence to innovate at every scale. We’re not just designers. We’re tinkerers, craftspeople, visionaries, innovators, and thought leaders. Fueled by passion and entrepreneurial spirit, our people bring new ideas to solve the world’s most challenging problems, like designing a more resilient, inclusive, and equitable future for our communities and cities.
Our people-centered, “People First” culture and “One Firm-Firm” motto promotes integrated teams that unite to shape the future of cities. Gensler’s vision is to “Create a Better World through the Power of Design,” and we do that by our deep commitment to our clients and by fostering a collaborative, diverse, and inclusive environment that enables our people to create impactful solutions together.
Your Role
As a member of the Executive Communications team, the Executive Communications Manager, will be responsible for working directly with the Global Co-Chairs and Co-CEOs to promote Gensler through thought leadership, blog posts, client communications, speaking engagements, media interviews, and speeches, creating short and long-form content, and video designed to be shared across multiple channels including LinkedIn, Instagram, and Gensler’s website. The Executive Communications Manager will work collaboratively with the bi-coastal team to develop strategic content and manage the external brand positioning of the Executive Leadership team. Additionally, the Executive Communications Manager will be responsible for driving strategic messages internally (i.e. firm vision, key program launches, strategic initiatives, and other related communications) that connect our people to the firm. This role will work closely with the firm’s PR and Marketing teams, along with Gensler’s external PR agency to coordinate seamless messaging and positioning of the firm and its leaders as:
Designers of Impact
Innovative Thinkers
Global Design Leaders
Spokespersons on Key Topics
Global Influencers
Standing for Diversity, Innovation, Design, Creativity
Futurists and Thought Leaders
The Communications Manager, part of the Executive Communications studio, will work with the Global Co-Chairs and Co-CEOs, and report directly to the Directors of Executive Communications. This role is global in scope and includes a broad array of responsibilities and support efforts focused on the internal and external communications of the firm’s Executive Leadership. This position will be based full-time in our Washington DC office.
What You Will Do
Work directly with the Global Co-Chairs and Co-CEOs to develop original content in the form of thought pieces, blog posts, media articles, speeches, talking points, social media articles and posts, etc. Work collaboratively with a bi-coastal Global Marketing, Communications, and PR team including an LA-based Executive Communications Manager, Communications Specialist, and Graphic Designer, to research, write, storyboard and design both internal and external presentations for the Executive Leadership team.
Manage Executive Leaders’ External Communications
Track and shepherd multiple tasks and priorities with varied deadlines, keeping projects moving along simultaneously
Meet regularly with Executives to discuss, prompt, and pitch ideas for topics they might explore in their writing and speaking
Review and analyze content and event metrics to evaluate performance, sharing reports periodically with the Executives
Regularly consult and coordinate with the Executives’ assistants, the Executive Communications Studio, PR/Marketing colleagues, and external point persons on scheduling
Writing
Develop written “thought leadership” content for the Executive Leaders, including commentary and op-ed pieces, blogs, social media articles and posts, and talking points (for media interviews and presentations), pulling in Gensler Research Institute findings and external research, to position Leaders as experts on topics such as:
Climate change, sustainability, and resilience
The future of cities and urbanization
The future of work, lifestyle, mobility, and health and wellness
Equity and social justice
Collaborative leadership
Creativity and innovation
Real estate development trends
Business and consumer trends
The human experience
And how each of the above intersect with, and are impacted by, design and the built environment.
External Coordination
Communicate with key
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