Senior Product Marketing Manager

This role is based out of New York, Los Angeles, or Atlanta. Other remote locations may be considered in specific circumstances.

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

SoundCloud is looking for a Senior Product Marketing Manager who will work at the intersection of our product, music, and marketing teams. The Senior Product Marketing Manager role spans the most exciting parts of our business, from understanding and anticipating customer needs – be it hobbyist creators, professional artists or music listeners and fans – to building out positioning, messaging and go-to-market strategies for various products and features.

As a Senior Product Marketing Manager, you will play an important role in shaping product strategy and driving revenue growth. If we can’t sell it, we probably shouldn’t build it. Working cross-functionally with teams across the entire organization, you will develop and execute comprehensive marketing strategies, leveraging market insights to differentiate our offerings and capitalize on emerging opportunities. 

More than anything, you know the power of a great story – and you love getting creative when telling them yourself. 

Key Responsibilities

• Develop and execute product marketing strategies aligned with company objectives
• Leverage internal and external data to identify audiences, trends, and competitive landscapes
• Develop messaging and positioning that compels user behaviors and reaches into new marketing programs and campaigns
• Lead the implementation of effective go-to-market plans for product and feature launches, holding stakeholders accountable to ensure successful execution
• Collaborate with cross-functional teams and challenge peers to drive product success through said positioning, messaging, and go-to-market strategies
• Drive the creation of marketing assets and product-related content
• Serve as a key stakeholder in product pricing and packaging strategies to maximize revenue
• Analyze product performance metrics and market feedback to optimize marketing strategies and visions beyond the actual launch moment
• Provide guidance and support to internal teams and customers as a subject matter expert for the product portfolio
• Stay informed about industry trends, competitor activities, and customer needs to inform product development and marketing initiatives
• Research trends, risks and opportunities in the music industry and digital streaming
• Establish expertise in and enable stakeholders on a set of verticals and audiences

Experience & Background

• 6+ years in Product Marketing or a related field
• Passion for the future of music and knowledge about music industry dynamics
• Communication chops with a track record of presenting to both senior management and external audiences
• Good judgment and an ability to handle complex situations with clarity and confidence
• Strength in establishing good relationships, building trust and managing stakeholders
• Overall adaptability and organization skills; comfort managing multiple projects and setting priorities

The salary range for this role is $130,000 - $155,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below! This role will report into the Director of Product Marketing. 

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices, as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity, and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective, and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshop, and enrichment opportunities

Benefits:

• Comprehensive health benefits, including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course, or book? We have a Creativity and