Agency Production Director

ROLE SUMMARY

Pfizer’s Chief Marketing Office purpose and aspiration is to modernize marketing at Pfizer by developing current and next generation marketers and delivering a best-in-class model that is faster, more effective, efficient, and boosts our mROI. In keeping with this purpose, The Agency & Content Team plays a key role in creating Better, Faster, and Smarter Content to support Pfizer’s omnichannel marketing model. One of the most critical drivers of this transformation is to create an industry leading end-to-end content supply chain that delivers excellence across 83 global markets and 4 unique market categories. 

The Agency Production & Finance Team has been established to implement Pfizer’s going-forward agency engagement model and will offer marketing and other content creators a for fit-for-purpose end-to-end creative and production solution for Business Units and Countries. The Agency Production Director is a key position on the Agency Production & Finance Team, and will lead the end-to-end operations for Pfizer’s agency production solutions across Pfizer’s external agency ecosystem.
 

The Agency Production Director will partner closely with Pfizer’s nominated external agencies and internal stakeholders to deliver “better, faster, cheaper” content across all channels, with a focus on delivering innovative, future-looking, capabilities.  The Agency Production Director will have oversight of production operations from brief inception to production kit delivery. The Agency Production Director will collaborate closely with Pfizer’s Marketing teams and external agency teams to forecast content demand, ensure work moves through the various production pathways at the highest quality, and align synergistic activities across Products and Markets.

The successful candidate will have a deep commitment to improving health outcomes, a proven track record of operations management, strong communication and issue resolution skills, experience with developing and delivering concise executive summaries for ELT and ELT-1 colleagues, demonstrated ability to quickly diagnose complex challenges, be an advocate for  change, and have a passion for continuous improvement. 

ROLE RESPONSIBILITIES

The Agency Production Director is responsible for the end-to-end creative production solutions and delivery.   The Agency Production Director will identify opportunities for continuous improvement across systems, operating models, Pfizer/Agency interfaces, content cycle times, and business process.

Reports to Agency Production & Finance Lead, the Agency Production Director will:

• Serve as the single point of contact in the creative production planning, execution, and delivery for platform and specific HCP and DTP Pfizer products and delivery channels.
• Lead the expansion of Digital Content Production centers of excellence to deliver more efficiency content output
• Be accountable for Agency Production operations for all channels and pathways (origination, reuse) including content availability in Pfizer’s DAM.
• Define the delivery plan, including KPIs and SLAs, and operationalize content operations processes ensuring adherence to global standards and compliance requirements.
• Interface with Marketing, Digital, and other CMO verticals to ensure Global to Local pull-through and execution of content operations processes.
• Partner with external agencies, and their Business Unit and/or Therapeutic Areas leadership and delivery teams, to forecast demand needs and operationalize delivery framework across compliance, quality, speed, and cost parameters.
• Identify areas of opportunity to synergize content creation activities across traditional, digital, and customer-facing channels to further improve Pfizer’s channel mix and reach. 
• Work closely with Agency Performance and Metrics Lead (role filled) and Agency Operations Leads, US (roles filled)  to perform periodic audits across delivery cycles, “right first time” initiatives, quality, and cost parameters.
• Lead the external implementation of key creative production programs including the introduction of design systems to achieve personalization at scale.
• Collaborate closely with internal stakeholders, incl.:
  • US & Global Marketing
  • Regional Commercial Offices
  • Pfizer’s Content at Scale team
  • Biopharma Operations
  • Pfizer Digital
  • Broader CMO stakeholders
  • Medical Affairs

BASIC QUALIFICATIONS

• Bachelor's degree in business administration, marketing, operations, or a related field
• 8 years of experience in marketing, agency, operations, or related functions
• Strong knowledge of go-to-market commercial models.
• Knowledge of pharmaceutical dynamics and economics, cu