Manager, eCommerce, Bilingual (English/Spanish)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Universal Music Latin Entertainment (UMLE) is the world’s leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including Juanes, Alejandro Fernandez, Marco Antonio Solís, Los Tigres del Norte, Don Omar, Luis Fonsi, Juan Gabriel, Gloria Trevi, Café Tacvba, Belanova and Juan Magan, amongst many others. UMLE’s labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company’s artist management and booking division.

How we LEAD:

We are seeking a dynamic and data driven Ecommerce manager to lead and optimize our direct-to-consumer marketing strategy and customer relationship programs. You will be responsible for driving customer acquisition, improving retention, and enhancing lifetime value through targeted communications, personalized experiences, and creating a cohesive experience for customers to improve engagement across all lifecycle touch points.

How You'll Create:

• Work closely with VP of Digital Marketing and Sr Manager of E-Comm to execute overall D2C/CRM Strategy and optimize e-commerce sales channels through artist specific campaigns.

• Develop a D2C e-commerce strategy including user acquisition, conversion rate optimization, and sales performance.

• Scope out opportunities for growth and key initiatives to leverage category growth and market share within key digital store fronts

• Develop, implement and maintain effective and scalable marketing processes and data-driven and optimized execution of cross-channel communications

• Lead website and digital store management including optimization, merchandising, and content. Create automated customer journeys (welcome, post-purchase, reactivation, etc.) to maximize CLV.

• Collaborate with label managers, digital marketing, and logistics teams to ensure a seamless end-to-end customer experience.

• Analyze traffic, funnel behavior, and customer journey to identify and act on growth opportunities.

• Develop and execute CRM strategies to engage, retain, and re-engage customers across channels (email, SMS, push notifications, loyalty programs).

• Track campaign performance and optimize for better engagement and conversion

• Develop sales & inventory reports

Bring Your Vibe:

• 2-5 year’s experience developing eCommerce lifecycle/CRM programs, with a focus on marketing automation/operations

• Bachelor’s Degree in Business or a related field

• Bilingual (Spanish/English) fluent proficiency required

• Knowledge of industry best practices for marketing automation and the ability/desire to learn new tools and technologies quickly

• Experience in customer segmentation strategies and subscriber management across multiple channels

• Exceptional communicator with a desire to improve processes and positively impact the organization

• Enthusiastic, self-motivated and flexible

• Ability to work independently and collaboratively in cross-functional teams in a fast-paced environment

• Excellent analytical skills, demonstrated passion for digging into data to test hypothesis and continually improve results

• Ability to manage multiple projects simultaneously

• Must have a service mindset; experience in client or central services is a major plus

• Experience with Shopify is a plus

• Proficient in Excel, Microsoft Office and Photoshop (a plus)

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan pa