Marketing and Social Media Specialist

This is a remote position.

Position Summary:

The Marketing and Social Media Specialist is responsible for developing, implementing, and overseeing the organization's marketing strategies and social media presence. This role plays a key part in enhancing brand awareness, driving website traffic, and generating leads through creative campaigns, engaging content, and effective use of digital platforms.

Key Responsibilities:

Social Media:

• Manage and grow the organization's social media presence across platforms (e.g., Instagram, LinkedIn, Facebook, Twitter, TikTok).
  
• Create, schedule, and publish engaging and relevant content, including graphics, videos, and written posts.
  
• Monitor and respond to user engagement, inquiries, and feedback in a timely manner.
  
• Develop and execute paid social media campaigns to boost reach and engagement.
  
• Track and report social media analytics, including follower growth, engagement rates, and ROI.
  
• Stay up-to-date with social media trends, tools, and best practices to optimize performance.
  

Reviews tracking

• Establishing systems to contact customers following service delivery to boost positive reviews on sites such as Google, Product Review, Facebook etc
  
• Engage with unhappy customers and work on solutions with the relevant teams
  

Content Creation and Branding:

• Write, edit, and proofread copy for various marketing materials, including blog posts, website updates, and email campaigns.
  
• Ensure all content aligns with the organization’s brand voice, tone, and visual identity.
  
• Collaborate with graphic designers, videographers, and other team members to produce high-quality content.
  

Marketing:

• Develop and execute comprehensive marketing plans aligned with business objectives.
  
• Create and manage campaigns to promote products, services, or events.
  
• Collaborate with internal teams to design and produce marketing collateral (e.g., brochures, newsletters, presentations).
  
• Analyse marketing performance metrics and provide actionable insights to improve results.
  
• Conduct market research to identify trends, target audiences, and competitive positioning.
  

Collaboration:

• Work closely with sales, product development, and customer support teams to align marketing efforts with organizational goals.
  

Requirements

Qualifications:

Education and Experience:

• 2+ years of experience in marketing, social media management, or a related role.
  
• Experience with digital marketing tools, including SEO, email marketing platforms, and analytics software.
  

Skills and Abilities:

• Strong writing, editing, and storytelling skills.
  
• Proficiency in social media management tools (e.g., Hootsuite, Buffer).
  
• Knowledge of paid advertising platforms (e.g., Facebook Ads, Google Ads).
  
• Basic graphic design and video editing skills are a plus (e.g., Canva, Adobe Creative Suite).
  
• Analytical mindset with the ability to interpret data and make data-driven decisions.
  
• Excellent organizational and multitasking skills.
  
• Ability to work independently and as part of a team in a fast-paced environment.
  

Performance Metrics:

• Social media engagement growth (e.g., likes, shares, comments, follower growth).
  
• Website traffic and lead generation from marketing efforts.
  
• Campaign ROI and conversion rates.
  
• Content quality and timeliness.