Director of Marketing for Enterprise Competitive Programs

Director of Marketing for Enterprise Competitive Programs 

 

ADP is hiring a Director of Marketing for Enterprise Competitive Programs within our Enterprise Marketing team. In this position, you will be responsible for leading and implementing a targeted competitive marketing strategy closely aligned with sales to help build and progress the sales pipeline. The successful candidate will have the ability to design always-on competitive messaging and programs, including comparison charts, competitive value propositions and targeted execution. You will coordinate with all related functions (e.g., Digital marketing, product marketing, sales enablement, sales, content marketing, marketing leadership, sales operations, competitive intelligence and competitive success, etc.) to build a comprehensive multi-competitor and multi-solution/ product agnostic approach to meet key objectives and drive growth.  

 

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. 

 

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility. 

 

RESPONSIBILITIES 

•         Plans and executes cohesive, end-to-end, omni-channel marketing programs targeting competitive accounts using an account-based marketing (ABM) and account-based experience (ABX) approach
•         Works collaboratively in a matrixed environment with other program marketers, product marketing, competitive insights, content marketing, demand marketing, client marketing, sales enablement/sales operations to ensure the program engages buyers with the right mix of content and experiences based on buyer needs.
•         Ensures alignment with multiple stakeholders (sales, service/implementation, strategy, etc.) for program strategy, execution, and reporting
•         Updates competitive messaging on a regular basis as new features, functions, or announcements are made that shift competitive market dynamics
•         Develops and manages program-level marketing mix across events, digital, and content, while managing program-level budget
•      Provides marketing support for enterprise sales events as needed 

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Qualifications

QUALIFICATIONS REQUIRED: 

•         8-10 years of experience planning and executing B2B marketing programs

 

PREFERRED QUALIFICATIONS 

•         Experience executing targeted competitive marketing programs
•         Proven track record of developing, executing, and measuring innovative and results-focused demand/digital programs and campaigns
•         Strong