Senior Customer Lifecycle Marketing Manager - Expansion

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

We are seeking a highly motivated, results-driven, creative Senior Customer Lifecycle Marketing Manager to take our customer lifecycle program and expansion initiatives to the next level. This is a highly collaborative role that is part of our wider cross-functional Customer Lifecycle team. This person would be responsible for a program that is mission-critical to Samsara’s long-term growth – ensuring customer retention, product adoption, loyalty & advocacy, expansion, and renewal across our expanding customer base. 

This role is open to candidates residing in the US except the San Francisco Bay Area (125 mi. radius from 1 De Haro St, San Francisco) and NYC Metro Area (50 mi. radius from 131 W 55th St, New York).

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

• Run a customer lifecycle program with operational excellence: Collaborate and partner with Marketing Operations, Customer Outcomes, and Sales to ideate creative expansion and renewal campaigns and build infrastructure, digital lifecycle journeys, processes, and reporting necessary to support the near-perfect movement of thousands of customers through their Samsara lifecycle journey. Ensure the reliability and tracking of end-to-end customer progress through the funnel from onboarding, product adoption, and expansion, to advocacy and renewal.
• Optimize current lifecycle journeys through experimentation and data: Identify opportunities and improve the effectiveness of lifecycle touchpoints and journeys through key levers including better content, more sophisticated customer audience customization, better delivery methods (multi-channel expansion such as SMS text, in product, etc.) to maximize customer conversion through the funnel.
• Own end-to-end creation, maintenance, and documentation of lifecycle content and automated journeys: Own and evolve lifecycle communication strategy, content, and execution – drafting and designing ‘no fluff’ emails / SMS text, getting stakeholder and customer feedback, and building and iterating in Iterable to improve journey success metrics.  Be the master documentation owner of Samsara’s customer lifecycle program to ensure partners and stakeholders have full visibility into the existing lifecycle and its evolution.
• Develop lifecycle content roadmap and pioneer new journeys based on company need: Leverage a deep understanding of our end-customers and partner with stakeholders across the business to evaluate, spec, and build new journeys to creatively engage expansion for new geographies (international), new products, and more to meet business needs.