Account Executive-REACH

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo and REACH, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

 

Job Summary

As an Account Executive focused on Expansion at REACH Media Network, you will play a pivotal role in growing revenue within existing customer accounts. This role is centered on creatively identifying and presenting new use case opportunities, expanding digital signage networks to additional locations, and introducing complementary solution offerings. You will collaborate cross-functionally with Customer Success, Sales, Marketing, and Product teams to deeply understand how customers currently use their signage and where strategic growth opportunities lie.

Key Responsibilities

· Strategize and execute expansion plans within existing Mid-Market accounts by identifying new use cases and upselling REACH’s digital signage solutions.

· Develop tailored proposals that align with customer goals and showcase the potential for signage network expansion across departments, campuses, or locations.

· Partner with Customer Success Managers to analyze usage data, uncover expansion triggers, and ensure ongoing customer satisfaction.

· Deliver high-impact presentations and demos that reflect the customer’s current signage environment and future possibilities.

· Stay current on industry trends and creatively apply insights to customer-specific strategies.

· Engage with stakeholders across Marketing, Communications, Facilities, IT, and Procurement to build consensus and drive adoption.

· Maintain a strong understanding of REACH’s platform capabilities and how they integrate with broader communication ecosystems.

· Accurately forecast and manage a pipeline of expansion opportunities, ensuring consistent revenue growth.

Qualifications & Competencies

· Minimum 1 year of SaaS or digital signage sales experience focused on account expansion or customer growth.

· Proven success in exceeding quarterly expansion quotas through strategic account development.

· Strong relationship-building and outbound communication skills within existing accounts.

· Exceptional presentation, storytelling, and proposal development abilities.

· 5+ years of experience in a consultative sales environment, preferably in digital signage, SaaS, or enterprise communications.

· Ability to synthesize customer data and industry trends into actionable growth strategies.

 

Education & Experience

· Bachelor’s degree or equivalent experience in Business, Marketing, Communications, or related field preferred.

· Certifications in sales methodologies (e.g., MEDDIC, Challenger) are a plus.

  

Why Us? 

• An excellent workplace culture 
• Competitive salary 
• Company performance-related bonus
• Medical insurance 
• Flexible working hours 
• Educational assistance 
• In-house soft skills training 

 

Compensation 

Annual base salary gross:  55,000-65,000 plus variable USD Annual. The base salary range represents the low and high end of the Company's contemplated salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and geographic location. The salary is one component of Company's total compensation package for employees. Other rewards and benefits include variable