Manager, Media Operations

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Job Description:

Position Summary

Manage development and governance of overall media plans across SpartanNash’s footprint, ensuring alignment to marketing objectives for retail banners, independent grocers and OwnBrands. Responsible for planning, coordinating and executing all media-related initiatives in partnership with business owners and media agencies. This role ensures effective delivery of campaigns and oversees media budgets. Focuses on operational excellence, process optimization and data integrity to support marketing effectiveness and ROI. 

Here's what you'll do:

Media Vision & Strategy 

• Develop and implement comprehensive media strategies that align with marketing goals across various company segments including retail, independent grocers and own brands in partnership with business owners and media agencies.  

• Drive communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media with internal business owners and external agencies. 

 

Media Operations & Innovation 

• Leverage media measurement system that measures all media (national, retailer, etc.) and provides actionable reporting to drive year on year improvements of key metrics like iROAS. 

• Track key metrics, campaign results and make adjustments to improve performance. 

• Leverage insights, learnings, and modeling to help determine the right channel mix by region, segment and target. 

• Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served at the right mindset. 

• Remain on the cutting edge of understanding and implementing emerging media channels and strategies. 
   

Team Leadership & Excellence 

• Manage media agencies to ensure that strategies and plans deliver against business objectives and create impact in the marketplace. 

• Ensure tests are included as appropriate to drive innovation and improvement in media’s contribution to business growth. 

• Collaborate with internal teams and agencies to implement tools and streamline media processes. Present best practices and planning guidelines. 

• Own media budget tracking, invoicing, and compliance with financial and legal guidelines ensuring effective allocation of resources. 

 

Additional Responsibi