Director of Strategic Positioning- Collegiate Hospitality- Remote

Job Description

The Director of Strategic Positioning is an integral member of the Collegiate Hospitality Growth team and provides strategic sales support for individual sales processes. As part of the Strategic Solutions Group, this individual will have oversight of the writing and management of the Request for Proposal (RFP) process. This includes ensuring strategic alignment with client needs, articulating the Aramark value proposition, and completing tactical elements of proposal and presentation in support of achieving sales goals for Aramark Collegiate Hospitality. The selected individual will gain a detailed understanding of the customer from individual sellers and sales leadership in support of identifying buying influences, win-results, needs, gaps, and strategic goals for integration into the proposal strategy to create sophisticated and comprehensive proposals and presentations.

The Director of Strategic Positioning creates content strategy, collaborates with the internal agency and individual sellers for the proposal and presentation development, delivers design and layout input, and ensures final delivery deadlines of sales proposals and presentations are met. This individual will partner with all key stakeholders including the Growth, Marketing and Corporate teams. As the Proposal Response Subject-Matter Expert, this individual will provide leadership to the Growth Team content management resources, as well as the dedicated internal agency resources for ongoing updates of proposal templates to ensure proof points, best practices and refreshed content are included on a regular basis. In addition, this role will ensure quality assurance for all documents and materials especially as they relate to corporate identity compliance, high-quality photographs, and accurate content through all phases. The ideal candidate in partnership with the individual seller will take a leadership role in proactively creating and maintaining timelines, updating the team on progression, proactively following up on adherence to timelines, and performing work within specified response and turnaround times.
The Director of Strategic Positioning reports to the Strategic Solutions Senior Director. This role also has one direct report, the Strategic Positioning Manager, who will provide support and/or lead additional Collegiate Hospitality sales proposal opportunities.

Job Responsibilities

• Provide oversight and direction to the Strategic Positioning Manager to expand sales support for proposal and presentation completion.
• Review RFP documents, research prospective and current clients, and strategize with seller to create a value proposition for the executive summary, proposal, and ancillary vision documents.
• Thoroughly reviews each section of the RFP and assists with editing and proofreading content to ensure a consistent flow and message–blending terminology and styles of multiple authors.
• Ensures logical relationships of text, art, and graphics.
• Creates, captures, and maintains reusable content for inclusion in the content management system.
• Maintains knowledge of proposal templates, contacts, process, key metrics, references, and materials.
• Supports the review of existing content on a regular basis for accuracy and stays current with industry strategic objectives and trends.
• Supports presentation preparation to ensure messaging is aligned with overall strategy.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Experience:

The Director of Strategic Positioning should be a strategic thinker with strong qualitative and quantitative analytical skills. The selected individual will have the ability to effectively manage others through influence rather than formal authority.
In addition, it is expected that the successful candidate will have the following personal attributes:

• A self-starter, confident in his/her abilities, self-motivated and able to work effectively with little supervision.
• A high energy, results-oriented individual who can make a difference; an individual who takes initiative, makes things happen, accepts accountability, and has a “can do” attitude; has a sense of urgency.
• Creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment.
• A strong value system, unquestioned integrity, and good listening skills. Remote role.

Ability to travel up to 15%.

Qualifications

The Director of Strategic Positioning should have a minimum of five years of marketing experience or experience developing strategic content and possess a bachelor’s degree from an accr