Director, Product Marketing - Services + Partners

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

Braze is looking for an experienced product marketer to join our Marketing team. The Director Product Marketing - Services + Partners will be responsible for driving the go-to-market strategy and narrative for our people products (customer success and services) as well as our partner product marketing work across the platform. 

In this role, you will build the infrastructure necessary to deeply understand the relevant personas, craft differentiated positioning and messaging, and bring new products and features to market. You’ll also serve as the resident GTM expert for our people and partner offerings – amplifying our services and partnership stories through marketing campaigns and collateral as well as through GTM enablement.

The ideal candidate must be a world-class problem solver, be able to translate complex concepts into simple stories, and be comfortable in a fast-paced, dynamic environment. Key performance indicators include pipeline generation and maturation, deal velocity, win rates, ACV, market leadership, and solution adoption.

Responsibilities: 

• Create compelling, differentiated messaging and positioning, with a clear understanding of customer use cases/persona and the core benefits of our services and success offerings
• Closely partner with our customer success and services as well as our partnership teams to ensure we are delivering on end-to-end scenarios that meet customer needs
• Stay abreast of industry news and events, industry analyst reports, and social activity to educate key internal constituents and drive awareness/demand 
• Deliver key messages that enable our marketing team to execute relevant digital and event-based campaigns and programs
• Develop tools and training to support the full sales cycle

WHO YOU ARE

• A strong background in a product marketing, solutions marketing or product management role
• The ability to think strategically and develop comprehensive, data-driven go-to market plans
• Excellent written and verbal communication skills, with a track record of writing compelling content and presenting to executive audiences 
• The ability to think creatively about new and fun ways to engage current customers to both upsell/cross sell and drive adoption
• The ability to synthesize complex ideas into actionable recommendations for senior executives
• A hungry, infectious personality: we’re looking for someone determined and excited to drive success

Even better:

• Experience in B2B marketing, with exposure to both SMB and enterprise businesses
• Experience with Partner or Customer success/services  product marketing

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $176,000 and $200,000/year with an expected On Target Earnings (OTE) between $220,000 and $250,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

#LI-Hybrid

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

• Competitive compensation that may include equ