Channel Developer, On and Off-Premise

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Job Description

Must be based within a 30-minute commuting distance of the designated market.

The Channel Developer On & Off Premise is responsible for driving commercial performance across a territory of accounts for a large portfolio of spirit brands using strategic business solutions and hospitality industry expertise. 

Reporting to the Field Performance Manager, the Channel Developer On & Off Premise will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers in turn building a long-term relationship for the portfolio.

Core Responsibilities/Activities:

• Legal and Compliance Accountability. Maintain all legal and marketing code guidelines 
• Customer Engagement. Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions
• Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data
• Consumer Strategy. Gain insight to consumer trends to inform customer engagement sessions
• Identify merchandising opportunities by understanding portfolio priorities
• Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
  • Budget and expense management
  • All reporting responsibilities
  • Tracking and management of performance data using agency-appointed platforms
  • Participation in all internal training initiatives 
  • Point of Sale, asset and warehouse management
  • Brand, market, competitive and customer insight curation
• Network Partnership. Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
• Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation 

What Success Looks Like:  

• Commercial growth (exceeding goals) within territory  
• Delivery of program activities
• Positive 360º feedback from manager, market team and client partners 
• Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client 
• Increasing brand and category knowledge 

The physical demands of this role require the following: 

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 

Qualifications

• Minimum 3 years of experience in the bev-alc industry
• Distributor or broker experience is a plus
• Bar/restaurant/hotel operator experience a plus
• Growing network of industry professionals in market
• Knowledge of liquor laws, regulations, and rules 
• Interest in growing knowledge in spirits history/production and cocktail culture
• Excellent written and verbal communication skills
• Persuasive selling and negotiation skills are required to develop and maintain strong relationships
• Ability to tailor communications for a variety of on-premise environments
• Deep understanding of market and industry trends
• Strong budget management skills
• Ability to work remotely
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• Must have access to reliable transportation to travel to and from accounts
• Desire for mentorship and willingness to contribute to team culture
• Bilingual (English and Spanish-speaking) a plus
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Additional