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Patient Growth Manager

OneOncology
United States, United States, United StatesRemotefull_timeVerifiedPosted 4 Feb 2025

About the role

OneOncology is positioning community oncologists to drive the future of cancer care through a patient-centric, physician-driven, and technology-powered model to help improve the lives of everyone living with cancer. Our team is bringing together leaders to the market place to help drive OneOncology’s mission and vision.

Why join us? This is an exciting time to join OneOncology. Our values-driven culture reflects our startup enthusiasm supported by industry leaders in oncology, technology, and finance. We are looking for talented and highly-motivated individuals who demonstrate a natural desire to improve and build new processes that support the meaningful work of community oncologists and the patients they serve.

Job Description:

The Patient Growth Manager plays a critical role in advancing patient growth initiatives across OneOncology’s partner practices. Reporting to the Director of Physician Liaisons, this position works closely with practices to enhance physician referrals and drive patient engagement. The Manager will provide strategic marketing guidance, drive digital engagement efforts, oversee the centralized website platform, reputation management initiatives, and monitor performance metrics to achieve growth objectives. The Manager will need to be able to work autonomously, communicate clearly and manage multiple projects and practices at the same time. This role demands a proactive, data-driven marketer who thrives in a collaborative environment and is passionate about driving measurable patient growth outcomes. This role must be comfortable with presenting and leading practices in marketing goals and initiatives.

Key Responsibilities

  • Collaborate with partner practices to develop physician liaison materials that drive patient referrals and growth.

  • Recommend and support social media strategies aligned with patient engagement goals.

  • Provide expertise in website optimization, emphasizing SEO and SEM best practices to improve patient accessibility.

  • Guide the implementation of reputation management strategies to enhance patient experience and retention.

  • Analyze marketing audits to identify best practices and recommend actionable growth strategies.

  • Leverage analytic platform to generate insights for effective physician liaison and social media campaigns.

  • Offer input on budget allocation for growth-focused marketing activities to maximize resource efficiency.

  • Ensure co-branding consistency across OneOncology and partner practices by collaborating with corporate marketing.

  • Partner with the compliance team to guarantee that all marketing strategies and materials meet regulatory and compliance standards.

  • Track, analyze, and report on performance metrics (e.g., website traffic, social media outcomes) to measure progress toward growth objectives.

  • Work with practices to refine marketing strategies for improved patient acquisition and retention.

  • Other duties as assigned to help drive our mission of improving the lives of everyone living with cancer

Key Competencies

  • Proficiency in Microsoft Office, Adobe Suite, InDesign and PowerPoint

  • Experience in graphic design or creative project management is a plus

  • Knowledge of Salesforce Marketing Cloud Engagement

  • Knowledge of SEO/SEM best practices

  • Knowledge of backend website builds

  • Agency/vendor management experience

  • Strong communication and collaboration skills

Qualifications

  • Bachelor’s degree required; marketing preferred

  • 5-7 years of experience in marketing, healthcare preferred

  • Travel flexibility to support practices across regions

Location

  • Nashville, TN with flexibility for remote locations. Candidates based in MN (Minnesota) or CO (Colorado) strongly preferred. 

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Company

OneOncology

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