Director, Digital and Marketing Strategy

The NAACP Legal Defense & Educational Fund, Inc. (LDF) is the country’s first and foremost civil and human rights law organization. Founded in 1940 under the leadership of Thurgood Marshall, who subsequently became the first Black U.S. Supreme Court Justice, LDF was launched at a time when the nation’s aspirations for equality and due process of law were stifled by widespread state-sponsored racial inequality. From that era to the present, LDF’s mission has been transformative—to achieve racial justice, equality, and an inclusive society.

LDF’s litigation, public policy advocacy, and public education programs in the substantive areas of criminal justice, economic justice, education, and political participation seek to ensure the fundamental and basic human rights of all people to quality education, economic opportunity, the right to vote and fully participate in democracy, and the right to a fair and just judicial system. LDF continues to make an impact in the area of public service and was recognized by Fast Company as one of its 2023 Brands That Matter under its public service category.

The NAACP Legal Defense and Educational Fund, Inc. (LDF) seeks a mission-driven, analytically sophisticated, and forward-thinking Director of Digital and Marketing Strategy to help lead strategy, advance modernization, and embed best practices within a rapidly growing, 86-year-old legacy nonprofit organization. Reporting to the Chief Communications and Marketing Officer, the Director of Digital and Marketing Strategy is a senior strategic leader responsible for defining and advancing LDF’s digital strategy and marketing vision. The role serves as a thought leader and subject matter expert on the evolving digital landscape, providing forward-looking insight, and continuous improvement across platforms, tools, and audience engagement strategies.

LDF operates in a hybrid work environment where employees are expected to be in the office a minimum of two days per week, unless otherwise indicated.

Responsibilities: 

Strategic leadership and planning:

• Partner with leaders across the organization to identify opportunities to align digital and marketing strategy with organizational and program (litigation, policy, organizing, and research) priorities
• Serve as a subject matter expert to translate historical, cultural, and societal insights into forward-looking, audience-centered digital strategies that drive engagement
• Ensure all digital strategies and tactics are consistently aligned with and reinforce LDF’s brand identity, safeguarding the integrity, credibility, and distinct voice of the nation’s preeminent civil rights law firm across all platforms and channels

Team leadership and development:

• Manage, mentor, and empower a team of five direct reports: Digital Project Manager, Content Producer (video), Digital Media Strategist (web), 2 Social Media Strategists
• Guide workload management and prioritization across the team, ensuring resources are aligned to the highest impact work

Brand marketing and content strategy:

• Serve as a senior steward of the organization’s digital brand, ensuring all strategies, content, and campaigns consistently reinforce and elevate the identity, credibility, and distinct voice of LDF across platforms and channels
• Partner with the Editorial Directors and the Principal Designer and Brand Manager to uphold and evolve editorial and visual standards
• Define and oversee a data-informed digital advertising strategy, integrating paid media into broader content and campaign planning to maximize LDF visibility, audience growth, and impact

Project and campaign management:

• Provide senior leadership for the planning, execution, and performance of integrated digital marketing campaigns, ensuring all initiatives advance strategic priorities and deliver measurable impact
• Establish and refine organization-wide approval systems, workflows, and governance to ensure content quality and operational excellence across digital initiatives

Department Operations:

• Build and maintain relationships with