Product Marketing Specialist

Nasdaq seeks a Product Marketing Specialist to manage product marketing for our Analytics business. Reporting to the Head of Product Marketing, this role connects product strategy with sales and marketing, driving growth. With market knowledge and competitive insight, you'll handle product positioning and differentiation throughout the buyer's journey, ensuring it resonates with buyers and supports marketing and sales success. Attention to detail and clear communication of value propositions are essential.

You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. Collaboration with product managers and sales teams is vital, requiring strong diplomatic skills to balance priorities effectively.

Primary Responsibilities: 

• Product Marketing Excellence: Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams. 

• Messaging & Positioning: Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey. You are confident working alongside product teams to take technology focused information and translate it to market-ready, impactful messaging for our key personas. 

• Buyer Personas: Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs. 

• Go-To-Market Marketing Orchestration: Closely collaborate with cross-functional marketing teams to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition and expansion. 

• Marketing & Sales Enablement: Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (emails, videos, fact sheets) and maintain development plan for resourcing and coordinated campaign planning. 

• Strategic Partnerships: Manage product-marketing centric partnerships and relationships with key industry and technology organizations. 

• Stakeholder Management: Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail. 

• Project Management: Lead and oversee key projects and initiatives within the Marketing organization as needed. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.  

Employee Qualities: 

• View challenges as opportunities and focus on a solution-oriented/problem-solving approach to work on a day-to-day basis. 

• Excel at leading and influencing stakeholders through ambiguity, while demonstrating agility and learning at the pace of AI. 

• Demonstrate inherent passion for innovation and creative storytelling to simplify what’s complex. 

• Seek out opportunities to improve processes and initiatives. 

• Contribute to an overall positive work environment and act with integrity and respect for all team members. 

• Encourage individual growth opportunities within the team through ownership of individual projects that empower team members to be set up for success. 

• Create measures of success (KPIs) and set strategic guidance for roles and responsibilities, understanding roles and responsibilities will be different for manager versus employee. Hold regular touchpoints to track performance against these KPI