Brand, Events & Services Regional Manager

Job ID: 248585
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Retail Operations
Remote Eligible:MarketBased

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

The Brand, Events & Services Regional Manager role is split between the management of brand events (60%) and services (40%). This is a key role within the Region to support Field and Store leadership in analyzing the business to develop strategies to impact and grow both the events and services business, and ultimately, client service and experiences.

 

Reporting to the Director of Store Events, with dottedline reporting to the Senior Director of Beauty Services and serving as a direct liaison to the Regional Director. The RBESM will also serves as a regional liaison between stores, field leadership, brands, & FSC partners.

 

This role is both creative and operational, requiring passion and vision for developing innovative store experiences that drive business results in a fast-paced environment. Forging strong store partnerships and external relationships with multiple stakeholders, including field leaders, brands, and community partners is critical for success.

 

POSITION RESPONSIBILITIES

• Drive the region’s event sales while supporting & strategizing with FSC and the field to achieve monthly/yearly goals, as well as events profit and penetration to overall sales.

• Collaborate with Regional Directors and with store teams on adapting, planning, and executing an event strategy that will promote a healthy penetration across all worlds and positively impact cross world selling goals.

• Partner and support leadership & coordinator roles, as well as brand field teams, to successfully link Sephora events strategy and company initiatives to overall store sales.

• Report quarterly forecast/ goal of event sales to the regional director and works through DM partnership in each district to achieve sales.

• Gather and synthesize insights, feedback, and best practices from stores and brands to help grow and continuously improve the brand event program in market.

• Assess event prospects/opportunities to determine best strategy and appropriate level of support, in partnership with key FSC stakeholders

• Demonstrate expertise in the use of store experience resources and evangelize events as a tool to drive store business initiatives, including how to maximize booking tools to properly plan brand event visits. • Develop deep relationships and collaborate with Brands to test new event formats in market, serving as the lead for elevated local brand events or market initiatives.

• Manage, schedule, and execute regional monthly brand event strategy and planning meetings and serve as a point of contact for stores to monitor brand and store results Services

• Monitor and report out on Beauty Services regional store execution and productivity results while delivering volume, service sales, and product sales goals.

• Support store and field leaders to adhere to and execute the Beauty Services process and standards while also helping each store build and implement strategies unique to their market’s needs.

• Assist stores in ensuring state board compliance and preparation for inspections.

• Support store teams in hiring and retention, collaborating with HRBP to create a regional pipeline of LBA candidates.

• Work with stores on how to maximize booking tools including strategic scheduling.

• Support the Services team to identify best practices and optimization of processes, tools, and resources to help further drive the services business.

• Work with stores to build relationships with local businesses as part of the overall services strategy to further drive service awareness

• Partner with District Managers and leaders in the region to execute new services strategies and programs rolled out by FSC

• Identify and share to FSC gaps in Licensed Beauty Advisor development. Store Engagement for Events and Services

• Support FSC driven market trainings by observing, contributing, and collecting key learnings to share with the region. Follow up on knowledge retention during store visits.

• Connect with newly hired leaders to communicate the strategies, processes, and best practices of how to man