Marketing Automation Specialist, Digital Sales

Job ID: 21153 

Are you a passionate and skilled digital creator looking for an exciting opportunity to drive digital proactivity at a company with a very ambitious digital growth strategy? We are looking for a Marketing Automation Specialist to join the growing Business Banking Digital Sales and Engagement team in Finland. This is an opportunity for you to contribute to the exciting digital transformation of the banking business and to hold a position where your work has direct influence on the future success of Nordea. 

At Nordea, we see that the world is changing fast – and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. We’re creating an agile environment where we experiment and grow together – and we need your ideas and unique background. With us, you’ll be in good company with a chance to make your mark on something bigger. 

About this opportunity

 

Welcome to Nordea’s Digital Sales and Engagement FI team in Business Banking. We add value by becoming trusted business partners to sole traders and small- and mid-sized companies, helping them to make smart decisions faster. As a Marketing Automation Specialist, you’ll play a valuable role in the development, execution and delivery of digital sales and proactive messages across digital channels like mobile app, net bank and email for our Business Banking customers. You will be working in the sweet spot between data, technology and targeted content and be responsible for executing on the entire flow. 

 

What you’ll be doing: 

• Design, plan, build flows to execute service, care and sales activities towards our customers in our Marketing Automation platform
• Work with business stakeholders from campaign brief to execution, together with colleagues from different capabilities organized in cross-functional agile teams, translating business objectives to impactful 1:1 communication plans 
• Define target groups and touchpoints in the customer and product journey, orchestrating the different messages across all channels
• Write content that drives awareness, interest, desire and action. You will be communicating to tens of thousands of corporate customers in multiple channels and contributing to entrepreneurs’ daily life 
• Utilize data insights to produce personalized and targeted content that drives results by increasing customer satisfaction and sales
• Measure, manage and analyse the campaign performance in order to gather insights and learnings to maximize its effectiveness and optimize the return of investment
• Continuously drive A/B testing & optimization strategies based on data insights and learnings
• Sharing knowledge and best practice of the above to colleagues and stakeholders

 

You will be part of a fun and supportive Digital Sales and Engagement team and a Nordic marketing automation capability team. You will be a trusted member in our data-driven team focused on performance and committed to maximizing returns on online investments and elevating customer experience. This position is based in Helsinki.

Who you are

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.  
 

To succeed in this role, we believe that you: 

• Are driven by achieving concrete result and see your work materializing in concrete customer engagement, satisfaction and sales
• Are a digital native communicator, passionate for anything digital, marketing and performance related. 
• Are a skilled content creator with hands-on experience in writing engaging content. It's important to have a great eye for copy and understand what it takes to grab a reader's attention  
• Are a “Doer” that thrives in a complex environment, generating ideas, solving problems independently and communicate these ideas and decisions effectively to team members and stakeholders
• Understand data flows, are able to request new data capabilities and base marketing campaigns on relevant data points
• Are familiar with different analytical methods & tools to monitor, measure and provide insights on behaviour that can drive desired engagements
   

Your experience and background:   

• Several years’ experience in driving business growth and customer engagement through proactive communication in digital channels such as e-mail and web/mobile application
• You have experience with omni-channel campaign development using marketing solutions such us Adobe Journey Optimizer or similar.
• You have experience in analysis and reporting tools like Adobe Analytics for producing and presenting insights to different audiences on commercial activities.
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