Manager, US Commercial Marketing - Healthcare

Aquí es donde salvas y sostienes vidas

En Baxter, estamos profundamente conectados por nuestra misión. No importa tu rol en Baxter, tu trabajo tiene un impacto positivo en la gente alrededor del mundo. Sentirá un propósito en toda la organización, ya que sabemos que nuestro trabajo mejora los resultados para millones de pacientes.

Los productos y terapias de Baxter se encuentran en casi cada hospital del mundo, el clínicas y en los hogares. Por más de 85 años hemos sido pioneros en innovaciones médicas significativas que transforman el cuidado en salud.

Juntos creamos un lugar donde somos felices, exitosos y nos inspiramos mutuamente. Aquí es donde puedes hacer tu mejor trabajo.

Únete a nosotros en la intersección de salvar y sostener vidas-donde tu propósito acelera nuestra misión.

Your Role at Baxter

This is where your ideas lead to success

As a Manager, US Commercial Marketing you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a great teammate, you are also competitive—determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

What you'll be doing

As the Manager, US Commercial Marketing, you will lead and/or support all aspects of US downstream marketing for our products spanning our Smart Hospital Beds, Surfaces, Specialty and Rental portfolios, part of our Care Solution division.

Our portfolio is designed to support patient-centered bedside care with innovations such as motion-activated nightlight, comfortable therapeutic surfaces, continuous patient monitoring and enhanced patient convenience features. All are designed to simplify healthcare providers' work, help enhance patient safety and increase patient satisfaction.

Responsibilities include:

• Provide downstream strategic direction for products spanning the Med-Surg, ICU, Specialty and Rental areas to include beds and surfaces.
• Manage new product launches, including strategic goals, tactics, KPIs and training plans for the US market.
• Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
• Lead the creation and implementation of pricing strategies, market analysis, promotional programs, market research, partnership programs, Continual Education (CE) programs and channel strategies.
• Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events.
• Deliver marketing/sales tools, based on US customer unmet needs and associated value prop, for all levels of healthcare partners and sales teams.
• Proactively works closely with Sales teams to effectively implement marketing strategies and target lists to drive tactical plans to attain/exceed sales and category share objectives.
• Provide market feedback on healthcare trends, economics, construction, partnerships, KOLs and competition to assist in current product support and new product development.
• Partner with the global upstream marketing team to further needs and claims requirements to differentiate our portfolio.
• Provide feedback, materials and support to the Sales Training team for customer facing training, education programs and internal partner training.
• Directly support the sales team through all stages of a deal, e.g. in customer meetings, demonstrations, RFPs, cross-references, and preparation of offers.

What you'll bring

• Bachelor’s Degree in Marketing, business, or equivalent; advanced degree preferred
• 5 plus years professional experience in Product Management or Marketing. Previous experience in medical device or capital equipment marketing strongly preferred
• Successful track record managing new product launches, leading cross-functional teams to develop and launch new features
• Familiarity with Hospital Bed and Stretcher product lines an asset.
• Understanding product development / commercialization process that incorporates customer requirements.
• Ability to interact with experts from different levels (e.g., surgeons, architects, equipme