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Director, Creator Marketing - Podcast
SpotifyNew York City, United Statesfull_timeVerifiedPosted 6 Jun 2025
💰 $290,162/yr($232,130/yr – $290,162/yr)
About the role
The Global Director of Creator Marketing will lead all our brand, product, social + growth marketing to acquire, retain, and grow creators, podcasters, publishers, and creatives worldwide on Spotify. We are looking for a leader who is passionate about the creator economy & driving innovation, an excellent collaborator, and an effective operator and team manager. This position reports to the VP, Podcast Business.
What You'll Do
- Craft the vision & strategyDefine the global positioning, narrative, and go-to-market plans that make Spotify the most rewarding home for podcasters, video creators, and the next wave of creativity.
- Develop & lead a high-performing teamBuild a world-class team to execute on and scale up Spotify’s creator mission, delivering bold & effective marketing ideas.
- Lead go-to-market strategy for key product launchesDrive adoption of priority product features through marketing-led strategies.
- Own full-funnel creator growthArchitect the Spotify for Creators brand and campaigns - paid, earned, and owned - that attract new creators, activate them on-platform, and nurture their long-term success.
- Design programs that prove our value propositionFrom educational content to marquee events, demonstrate how Spotify helps creators grow, connect, and monetize.
- Champion data- & creator-driven creativitySet an ambitious test-and-learn agenda fueled by insights and spend time with creators and publishers weekly to guide priorities.
- Become a trusted leader for cross-functional collaborationWork hand-in-hand with Product, Content, Advertising, Subscriptions, and Public Affairs teams to ship bold ideas effectively and globally. Collaborate with the Consumer teams to achieve end-to-end storytelling.
Who You Are
- 10+ years leading marketing or growth organizations
- Proven track record growing. cultivating and retaining a community of creators at a large-scale, global platform
- Expertise in media buying, content marketing, community, and influencer programs
- Creative taste and cultural fluency, capable of adapting communication for diverse creator cohorts, publishers, partners, and creatives.
- Inspirational team leader who can attract, coach, and retain top talent
- Effective communicator, collaborator, and operator who can manage in fast-paced environments and influence senior stakeholders in a matrix organization
Where You'll Be
- This role is based in New York, New York or London, UK
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
- We ask that you come in 2-3 times per week.
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