Senior Business Product Manager, Medical Content & Workflow Automation

Senior Business Product Manager, Medical Content & Workflow Automation

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Job Summary

The Senior Business Product Manager, Medical Content & Workflow Automation drives the development, adoption, and continuous improvement of Medical Content Authoring & Assembly product(s), with a strong emphasis on workflow automation across the entire content supply chain. Partnering with the Business Product Owner, Executive Director - Content Suite Lead, and Technical Product Manager, this role will be responsible for defining product roadmaps, gathering user insights, and driving feature rollouts. Content capabilities are a key area of focus and investment for the organization, and the ideal candidate is an innovative leader that will drive advancement across AI/automation, modularization, and integration with omnichannel products to drive user experience, scalability, and efficiency. This role will have a dual focus on medical content, ensuring all content adheres to relevant medical, legal, and regulatory guidelines and best practices, while driving intelligent workflow automation solutions across the content supply chain..

Key Responsibilities

• Partner with the Business Product Owner and/or Executive Director - Content Suite Lead to support the creation of Medical Content Authoring, Assembly & Workflow Automation roadmaps, including experience, features, timelines, and dependencies, with a specific focus on medical content requirements and compliant workflows.

• Partner with Technical Product Manager to drive the development and improvement of medical content authoring products or features, ensuring alignment with the overall Content suite vision and medical compliance standards.

• Help evangelize the role of medical content product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders, including Medical Affairs and Legal teams.

• Act as point of contact for business feedback, recommendations, & user requests for enhancements to medical content product(s) and associated workflows.

• Collaborate with the Technical Product Manager to align business outcomes with technical feasibility for medical content solutions, ensuring the product delivers both business value and technical performance.

• Oversee business process & user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities for medical content, specifically focusing on accuracy, compliance, and workflow efficiency.

• Support the rollout of new features a