Marketing Manager

ePac Flexible Packaging has locations across the United States, Canada, Europe, Africa, Southeast Asia, and Australia. Built on break-through digital printing, ePac is at the crossroads of advanced technology and manufacturing. ePac’s mission is to provide consumer packaged goods companies the ability to compete with large brands with great packaging. Our customers are predominantly small and medium-sized CPGs, many of whom are focused on creating natural and innovative products for their consumers. Since opening our first manufacturing facility in 2016, our mission has been clear – to help small brands obtain big brand presence, give back to the communities we serve and contribute to the creation of a more sustainable, circular economy.

The Digital Marketing Manager will ideally, but not be required, to work out of ePac’s Austin, TX office, and can also work from a home-based office, as required and approved by ePac management. Remote applications may be considered based on qualifications.

This role has a salary range of up to $80k depending on skills and experience, with a generous leave and benefits package.

Benefits include:

• 3 Medical Options
• Dental
• Vision
• Employer paid Short and Long term disability
• 401K with employer match
• 120 hours Paid Time off
• Paid holidays
• Potential for company bonus
• and more!

SUMMARY OF POSITION

The Marketing Manager plays a critical role in driving ePac’s demand generation, customer engagement, and market expansion initiatives through strategic email marketing, lifecycle journey management, trade show execution, industry-focused marketing, and cross-functional collaboration. This position leads the development and deployment of targeted email campaigns, automated customer journeys, and data-driven segmentation within Salesforce Marketing Cloud to nurture prospects, enhance retention, and optimize the overall customer experience. The role also oversees ePac’s trade show and event presence, managing logistics, communication, and post-show lead processes to support pipeline growth. In partnership with Sales and Product teams, the Marketing Manager creates market-specific messaging and sales enablement tools for priority verticals while supporting broader marketing activities, including asset production, storytelling initiatives, and internal communications. Leveraging strong analytical skills, this role tracks campaign performance, trade show ROI, and marketing KPIs to generate actionable insights that inform strategy, improve effectiveness, and drive continuous optimization across all marketing programs.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Email Marketing

• Plan, build, and deploy targeted email campaigns through Salesforce Marketing Cloud, including: promotional campaigns, lifecycle development, and transactional communications.
• Design and manage customer journeys, automation workflows, and dynamic segmentation to drive personalized engagement.
• Partner with Sales, Customer Experience, and Creative teams to align email messaging with company goals and campaigns.
• Oversee email database management, ensuring data quality, list hygiene, and compliance with CAN-SPAM, GDPR, and other regulations.
• Create and maintain automated follow-up communications for sales prospects, nurturing leads through the funnel.
• Develop re-engagement programs to activate lapsed customers and increase retention.
• Generate and present email performance reports, including metrics such as open rate, click-through rate, conversion rate, and ROI.
• Continuously test and optimize campaigns using A/B testing and data-driven insights to improve engagement and deliverability.

Customer Experience Journey Management 

• Build and maintain holistic customer lifecycle journey maps in collaboration with Sales, Customer Success, and Operations.
• Create and manage lifecycle automations in Salesforce Marketing Cloud or other defined platform for onboarding, reorder, and churn prevention.
• Test message sequencing, content, and timing for different customer segments. 
• Align content planning (emails, blogs, social) around journey stages rather th