Senior Marketing Manager

About Fresh Clinics

At Fresh Clinics, we’re not just supporting healthcare professionals—we’re revolutionising the medical aesthetics industry. Our industry leading "clinic in a box" model equips nurse-entrepreneurs and business owners to build, scale, and thrive with confidence.

Backed by world-class technology, unrivalled medical compliance support, and a thriving community of healthcare professionals, we’re empowering clinics to deliver exceptional care whilst achieving their business dreams.

As one of Australia’s fastest-growing tech companies and a proud top-ten finalist in Deloitte’s Tech Fast 50 three years in a row, we’re scaling fast, making waves, and redefining a global industry.

At Fresh, our culture is as bold as our mission. We “work smart, hustle hard, stay humble, and lead with kindness.” If you’re looking for a workplace that celebrates innovation, drives real-world impact, and champions your growth—welcome home.

The Role

We are seeking an experienced Senior Marketing Manager to join our growing team and help establish and scale our marketing capabilities in the US market. Reporting directly to the VP of North America, this role will be critical in driving the development and execution of marketing strategies to expand our footprint across the US. You will help build and execute a marketing infrastructure that delivers measurable growth, enhances brand presence, and drives engagement with our members and prospects. The ideal candidate is a natural leader with a consultative and data-driven mindset, who thrives in a fast-paced, diverse, and entrepreneurial environment. This is an exciting opportunity to build a function from the ground up within a fast-paced, entrepreneurial company that is disrupting the MedTech space.

What We Offer:

• Ability to gain experience in a highly disruptive, fast growth MedTech scale-up
• Experience working on a range of high profile and highly critical strategic initiatives
• Loads of travel to exciting and unique destinations across Australia and the US.
• Opportunities to grow in the company and work with other like-minded people.
• Flexible working arrangements with options for remote work and collaboration across US-based teams

A Week in the Life:

• Drive US marketing strategy: Take full accountability for our story, strategy, presence and marketing success. You’ll deeply understand our members, embed member obsession in our storytelling and in every prospect and member experience
• Refine our proposition: Rapidly iterate our leading proposition to help us gain product market fit within various customer segments in various US states using a test, learn and iterate methodology.
• Collaborate across teams: Partner closely with cross-functional teams - Product, Sales, Customer Success - to ensure seamless execution of go-to-market strategies, particularly in demand generation and content marketing. Working closely with the head of marketing / marketing team based in Australia to ensure US marketing strategy and efforts are aligned with wider and global business objectives.
• Optimize campaign performance: Use cutting-edge analytics to measure, analyze, and optimize the impact of all marketing activities, ensuring every campaign is data-driven, effective, and aligned with business objectives.
• Build scalable marketing operations: Work with senior leadership to develop and implement best practices that will scale marketing operations across the US and help meet aggressive revenue and growth targets. This will involve building a strong marketing team around you.
• Optimize campaign performance: Use cutting-edge analytics to measure, analyze, and optimize the impact of all marketing activities, ensuring every campaign is data-driven, effective, and aligned with business objectives.
• Drive growth marketing initiatives: Design and execute experiments and campaigns that drive customer acquisition, retention, and product adoption. Focus on optimizing the marketing funnel and using data to scale high-impact growth strategies.

Who You Are:

• A strategic thinker who is data-driven and passionate about innovat