VP, Partnership Sales

About Bay FC

Bay FC is the National Women’s Soccer League (NWSL) team in the Bay Area Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street. Our Club is changing the face of women’s soccer as we know it.    

  
Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team is a uniting force, building a culture of belonging and shared pride. We are a beacon of hope and connection, welcoming and embracing all fans. Our stadium is a home for people of all backgrounds and identities. We are the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we aim to inspire and improve the lives of others.     

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.    

Position Summary

The Vice President, Partnership Sales at Bay FC is a senior commercial leader responsible for building, scaling, and leading a high-performing sponsorship sales organization within a fast-paced, innovative, and growth-oriented environment. This role owns the vision, strategy, and execution of integrated partnership revenue across regional, national, and global brands, with a mandate to position the club as an industry-leading premier franchise within the NWSL and broader sports and entertainment industries. 

This leader will operate as a growth catalyst and cultural leader functioning like a player-coach—setting strategy while remaining actively involved in deal development, partner relationships, creative solutioning, and closing high-value sponsorships.  Responsibilities for this role include:

Revenue Strategy & Growth 

• Develop and execute a comprehensive sponsorship revenue strategy aligned with organizational growth objectives. 

• Drive new business acquisition while expanding and renewing existing partnerships across multiple categories. 

• Establish aggressive but achievable revenue targets with a disciplined focus on urgency, accountability, and results. 

• Identify emerging categories, non-traditional partners, and innovative monetization opportunities. 

Partnership Development & Activation 

• Lead the creation of customized, insight-driven partnership marketing programs tailored to brand objectives. 

• Collaborate with marketing, creative, content, and community teams to deliver integrated, high-impact campaigns. 

• Ensure partnerships deliver measurable ROI for brands while enhancing the club’s brand equity and fan engagement. 

• Monitor fulfillment excellence and long-term partner satisfaction. 

Team Leadership & Culture 

• Build, lead, and mentor a best-in-class sponsorship sales team. 

• Recruit top talent and foster a performance-driven, collaborative, and inclusive sales culture. 

• Serve as a hands-on leader—modeling best practices in selling, negotiation, and relationship management. 

• Establish clear expectations, performance metrics, and professional development pathways. 

Sales Operations & Financial Management 

• Design (with CRO & HR) and manage compensation plans that motivate performance and align with organizational goals. 

• Lead sponsorship budgeting, forecasting, pipeline management, and reporting. 

• Implement scalable sales processes, CRM discipline, and data-driven decision-making. 

• Partner closely with finance and executive leadership to ensure revenue predictability an