Social & Digital Media Manager

Job Location

Lifsey-Marketing

Job Summary:

This is a lead content marketing role responsible for developing and implementing online communication, digital advertising, and loyalty program strategies that enhance Goodwill’s brand through the use of social media, digital marketing, and online tools.

The Marketing Coordinator will promote a positive work environment that celebrates our vision, mission and core values of Teamwork, Respect, Uprightness and Empowerment in every action and interaction with team members, donors, customers, management and persons served.

Job Description

Essential Functions

• · Creates, curates, and manages on a daily basis the agency’s digital marketing efforts by developing relevant content topics to reach target customers, donors, funders, job seekers and potential employees. Develops a community of active users and ensures that content is consistent with the agency's branding and marketing strategy.

  · Leads the development and execution of customer loyalty strategies to increase repeat engagement, retention, and lifetime value. Manages loyalty program communications across digital channels, including email, SMS, and social media. Analyzes loyalty program performance and customer data to identify trends, optimize campaigns, and improve member experience. Collaborates with cross-functional teams (e.g., Retail, IT, Customer Service) to enhance loyalty program features and ensure seamless integration across platforms. Oversees segmentation and personalization strategies for loyalty members.

  · Creates, tracks, and executes budgets for all paid social media and digital tools. Regularly monitors and reports on success and metrics of online paid advertising, including paid content on Google Ads, Facebook, Instagram, LinkedIn, TikTok, and Twitter.

  · Monitors social media platforms and actively participates in online conversations in a productive way to build brand awareness, drive sales, mission engagement, and donations. Further, monitors the online reputation of the brand and responds to customer questions and concerns in a quick and efficient manner.

  · Assists in planning and the execution of marketing campaigns and events as a member of the Marketing team.

  · Coordinates and recommends social and digital tools, best practices, and strategies to optimize online outreach efforts. Explores and creates a presence on new social media platforms, as appropriate.

  · Creates, curates, edits, and posts content for electronic/online publications, including multimedia productions. This includes but is not limited to copywriting and planning for the external newsletter, loyalty member communications, and/or email/web copy.

  · Manages the agency’s social media influencer marketing initiatives and fosters ongoing relationships with local bloggers/influencers.

  Occasionally acts as a spokesperson for Goodwill Industries of Middle Tennessee in local and regional media opportunities (television, radio, etc.); serves as back-up to PR & Communications Manager in this capacity.

  · Assists in planning, promotion, and execution of new and recurring events, including Style With a Purpose, Wheels-to-Work ceremonies, special sales events and more.

  · In coordination with the marketing staff, translates concepts, ideas, and documents into appealing and engaging digital content that will increase website visits/traffic, and maintain desired search engine results.

  · Oversees Google Ads functionality and adjusts Google MyBusiness listings for retail and donations sites when needed. Experience using a listing management vendor is preferred.

  · Keeps abreast of industry trends and best practices in new online media (B2C & B2B) and website technology; makes recommendations and provides support for introducing new online media products. Stays abreast of competitive online activities for similar nonprofits and industries.

  · Must have a commitment to achieve excellent results within desired deadlines.

  · Attends staff and other meetings in person as required.

  · Participates in professional organizations and community programs as needed.

  · Performs all other duties as assigned in support of the Marketing Department.

  · Develops and leads integrated digital marketing strategies that align with organizational goals and drive measurable outcomes.

  · Presents strategic recommendations and performance insights to senior leadership

  · Coordinates cross-departmental initiatives that leverage digital tools to support mission-driven goals.

  · Recommends loyalty program enhancements based on customer insights and industry trends.

  · Performs all other duties as assigned in support of the Marketing Department.

  MINIMUM QUALIFICATIONS

  Education

  · College degree in journ