Director of Sales and Marketing

Company Description

Fairmont Breakers is a beloved feature of the Long Beach skyline, a historic landmark with a character and soul of its own. Originally opened in the roaring twenties as a lavish hotel on the waterfront, Breakers was a sought-after destination for world-famous stars. Following an extensive renovation, Fairmont Breakers returns as Long Beach’s only luxury hotel, restoring one of California’s most storied properties to its original grandeur. It offers 185 boutique rooms and suites; a rooftop pool and terrace; an open-air rooftop lounge with views of the Pacific; a blissful two-story spa, wellness and fitness center; dining venues and bars including a live jazz club; and 10,000 square feet of indoor and outdoor function space. Whether exploring the comforts of elevated coastal Italian cuisine in Nettuno or dining among the stars with champagne and caviar in Sky Room, Fairmont Breakers aims to delight all of your senses with artful surroundings and innovative offerings from our culinary team.

Job Description

• Develop and execute short- and long-term sales and marketing strategies to achieve revenue, profitability, occupancy, ADR, and market share goals.
• Lead the creation and implementation of the annual Sales & Marketing Business Plan and budget.
• Identify new market opportunities, business segments, partnerships, and revenue streams to drive hotel performance.
• Maintain comprehensive knowledge of market trends, economic conditions, competitor activity, and demand drivers impacting hotel performance.
• Collaborate with Executive Committee members to align commercial strategies with operational objectives and guest experience standards.

• Drive group, transient, catering, leisure, entertainment, and corporate business to maximize total hotel revenue.
• Partner with Revenue Management to develop and execute pricing, inventory, forecasting, and segmentation strategies.
• Analyze booking pace, market share, demand trends, and business mix to identify opportunities and implement corrective actions as needed.
• Participate in total revenue management initiatives impacting Rooms, Food & Beverage, Catering, Spa, and ancillary revenue streams.
• Lead contract negotiations and secure strategic partnerships that support revenue growth and brand visibility.

• Direct all sales activities to achieve established revenue goals and budgeted performance.
• Establish sales targets, account strategies, and prospecting plans for all sales team members.
• Conduct regular sales meetings, pipeline reviews, account evaluations, and business development planning sessions.
• Support client engagement through site inspections, presentations, industry events, trade shows, and sales missions.
• Maintain strong relationships with key accounts, meeting planners, travel advisors, corporate clients, and community partners.

• Develop and oversee integrated marketing plans that strengthen brand awareness and drive demand.
• Direct digital marketing, public relations, social media, advertising, promotional campaigns, and content strategies.
• Ensure all marketing initiatives align with Fairmont brand standards and luxury positioning.
• Monitor campaign performance and ROI, adjusting strategies and budgets to maximize effectiveness.
• Collaborate with corporate, regional, and agency partners to execute marketing initiatives and enhance market presence.

• Recruit, develop, coach, and retain a high-performing Sales & Marketing team.
• Establish performance goals, conduct evaluations, and create development plans for team members.
• Foster a culture of accountability, collaboration, innovation, and exceptional service.
• Ensure all team members are properly trained on sales systems, policies, procedures, and brand initiatives.
• Promote colleague engagement and support succession planning within the department.

• Develop and manage departmental operating budgets and expense forecasts.
• Monitor sales and marketing expenditures to ensure fiscal responsibility and return on investment.
• Prepare and present revenue forecasts, business reviews, performance analyses, and strategic recommendations.
• Utilize data analytics and reporting tools to measure success and guide decision-making.
• Maintain accurate records, reports, contracts, and business documentation.

• Serve as a visible ambassador for Fairmont Breakers Long Beach within the local community and hospitality industry.
• Build relationships with tourism organizations, convention and visitor bureaus, local businesses, community groups, and industry partners.
• Represent the hotel at industry functions, networking events, trade shows, and community engagements.
• Support initiatives that