Webflow is looking for a Senior Program Manager to build and lead the operational infrastructure that powers our Brand Marketing organization. This is a net-new role focused on the foundational business operations—people, processes, tools, finance, procurement, and governance—that enable marketing teams to operate efficiently and scale effectively.

As the architect of marketing operations for Brand Marketing, you'll be the engine behind the engine. You'll establish the systems, frameworks, and operational rhythms that allow our marketing teams to focus on what they do best. You'll work directly with the VP of Brand Marketing to build scalable operations from the ground up, creating the infrastructure that will support Webflow's Brand Marketing function through its next phase of growth. In the future, these operational frameworks may expand to support the broader marketing organization.

About the role:

• Location: Remote-first (United States)
• Full-time
• Temporary (6 months)
• Exempt
•  The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $126,000 - $171,500
• Zone B: $118,000 - $161,000
• Zone C: $110,000 - $150,500

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the VP, Brand Marketing 

As a Senior Program Manager you’ll … 

• Build the Operational Foundation
• Design and implement operational frameworks across people, processes, tools, finance, procurement, and governance for Brand Marketing
• Establish standards, policies, and best practices that create consistency while enabling team autonomy, with potential to scale these frameworks more broadly
• Create dashboards and reporting systems that give leadership visibility into operational health, financial performance, and team capacity
• Manage the operational tooling strategy and implementation (Asana, Airtable, ZIP, Figma, Webflow, Loom, and other marketing tools) to improve team effectiveness

• Financial Operations
• Manage budget tracking across Brand Marketing teams
• Understand financial models and frameworks that enable data-driven investment decisions, partnering with marketing analytics to leverage their forecasting work for sales-led and self-serve motions
• Partner with Finance on budget reviews, variance analysis, and strategic resource allocation
• Track marketing spend, optimize budget efficiency, and identify opportunities for reallocation

• Lead Vendor & Procurement Management
• Own vendor relationships, contract negotiations, and procurement processes for marketing tools, agencies, and services
• Evaluate and implement martech stack solutions (project management platforms, design tools, collaboration software, analytics tools) that improve team effectiveness
• Manage agency relationships, RFP processes, and performance tracking
• Ensure compliance with procurement policies and optimize vendor spending

• Drive People Operations
• Partner with the VP of Brand Marketing on organizational design, headcount planning, and team structure
• Support hiring processes, onboarding programs, and team growth initiatives
• Build frameworks for, career development, and team rituals
• Create systems that support team culture, communication, and cross-functional collaboration

• Establish Process & Governance
• Design and implement operational processes that enable efficient decision-making and execution
• Create governance frameworks that clarify roles, responsibilities, and escalation paths
• Build planning rituals (quarterly planning, OKR setting, business reviews) that drive strategic alignment
• Develop and maintain operational tools including marketing roadmaps, project templates, brief templates, and knowledge management systems
• Manage the infrastructure that enables teams to plan, track, and communicate effectively

• Enable Strategic Planning
• Partner with Brand Marketing leadership to translate strategic priorities into op