Manager, Field Marketing and Communications - Southeast

Position Summary:

The Alzheimer’s Association is seeking a creative, detail-oriented Manager of Field Marketing and Communications to provide tactical marketing and communications support across the full Southeast Territory.

This role is responsible for developing and executing a wide range of marketing and communications materials and strategies that enhance awareness, engagement, and participation across mission and fundraising priorities. The Manager plays a key role in content creation, digital channel management, and production of tools and templates to support local implementation and brand consistency across the territory.

The ideal candidate is a strong writer, digital communicator, and project manager who thrives in a collaborative, fast-paced environment and is passionate about advancing the mission of the Alzheimer’s Association.

Responsibilities

Essential functions and responsibilities include, but are not limited to:

• Develop and produce marketing and communications tools and templates to support local staff across the territory, ensuring consistent branding and messaging.
• Create and manage content for newsletters, email marketing, website updates, and social media channels that reflect the Association’s mission and drive engagement.
• Design and distribute internal communications materials that inform and connect staff and volunteers to key initiatives and priorities.
• Help co-lead social media strategy and execution for the territory — including content calendar development, copywriting, creative coordination, scheduling, community engagement, and performance analysis alongside supporting broader digital campaigns across email and web platforms.
• Assist with creative development and production of promotional materials, collateral, event signage, and advertising assets, leveraging national templates when possible.
• Maintain and update regional web pages to ensure content accuracy, alignment with brand standards, and accessibility for diverse audiences.
• Provide logistical and creative support for regional storytelling, media outreach, and other communications initiatives.
• Collaborate with regional and national MarComm colleagues to adapt and share content, best practices, and tools.
• Manage and maintain project workflows using platforms such as Monday.com, ClickUp, or Asana to ensure on-time delivery of marketing and communications initiatives across the territory. Track and report on key digital metrics (email open rates, web traffic, social engagement) to inform future strategies.
• Recruit, coach, and collaborate with volunteer leaders to extend marketing and communications reach, serve as local ambassadors, and strengthen community engagement.
• Ensure all communications uphold the Association’s commitment to diversity, equity, and inclusion.
• Other duties as assigned

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• 5–7 years of experience in marketing, communications, or related roles.

Knowledge, Skills and Abilities

• Demonstrated success in content creation, digital marketing, and project coordination.
• Strong writing, editing, and proofreading skills with attention to tone, clarity, and brand alignment.
• Demonstrated experience developing and executing social media strategies that increase engagement across platforms including Facebook, Instagram, LinkedIn, and X/Twitter, TikTok— including content calendars, copywriting, graphic coordination, scheduling, community management, paid/boosted post support, and performance reporting using tools such as Sprout Social or Hootsuite.
• Familiarity with web content management systems and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Ability to manage multiple projects simultaneously and meet tight deadlines, with demonstrated experience using project management platforms such as Monday.com, ClickUp, or Asana to track workflows, deadlines, and team deliverables.
• Strong organizational and communication skills, with attention to detail and accuracy.
• Ability to work both independently and collaboratively in a remote environment.
• Creative storyteller with strong digital and visual communication skills.
• Proven ability to translate complex information into clear, engaging content.
• Highly organized, proactive, and adaptable in managing competing priorities.
• Collaborative team player with a service-oriented mindset.
• Commitment to the Alzheimer’s Association’s mission, values, and inclusive culture.
• Valid driver’s license and ability to travel