Senior Manager, End-to-End Connections & Media

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 29, 2024

Shift:

Job Description Summary:

The Senior Manager, E2E Connections and Media role is responsible, in partnership with Brand Marketers, Content Partners and the broader cross-functional marketing community, for building and orchestrating best-in-class brand End to End (E2E) connection plans across most relevant paid, earned, owned, and shared connections points for the U.S. market. In addition, this individual will develop prioritized investment strategies inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point properties, customers) connection points along the consumer journey. They will do this by understanding and interpreting consumer insights and trends, developing communication strategies historical learnings (including Marketing Mix Modelling), and applying latest industry and marketplace knowledge. 

 
The ideal candidate will be able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands. 

 
The Senior Manager, E2E Connections and Media also directs the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search, etc. efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.). 

 
Function Specific Activities: 

• Experienced in strategy and architecture development, connections planning across Owned, Earned, Shared and Paid, with a functional expertise in media planning and investment  

• Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the industry + agency partner direction. 

• Identify, nurture and leverage external industry and agency partnerships. Serve as the day-to-day manager of E2E plans, industry partners + agency deliverables.   

• Provide a consumer-first lens to all E2E plans and drive vision across a broad cross-functional team of internal and external constituents including Brand, PR, Content, Assets, Legal, Business Affairs 

• Understand and able to simply communicate complex trends in the media landscape and consumer media behavior 

 

Education: Bachelor’s Degree required

 
Related Work Experience:  

• 7-10 years of experience in a client-side or agency-side Media Planning or Investment role; complimented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchp