Marketing Solutions Senior Analyst

Company Description

Curinos is the leading provider of data, technologies and insights that enable financial institutions to make better and more profitable data-driven decisions faster. Born out of the combination of two familiar industry powerhouses, Novantas and Informa’s FBX business, Curinos brings to market a new level of industry expertise across deposits, lending and digital experience solutions and technologies.

Job Description

Supporting Curinos’ senior marketing strategy leaders, this role is a player-coach to a group of analysts that identifies business opportunities for clients, builds business cases, and coordinates with Client Success to develop actionable roadmaps to realize and measure value for our clients.  As a by-product of your work, insights and use cases will be codified into our personalization, tracking, and advisory services programs to support Curinos' growth.

Primary job responsibilities include:

• Learn and maintain an understanding of key clients by maintaining portfolio and performance data.  Build and present quarterly to senior client marketing leaders (CMO and direct reports) on prior quarter performance and future roadmap realization plans
• Develop frameworks for generating client marketing hypotheses, and prioritize research against the hypotheses
• Leverage Curinos’ deep market and benchmarking assets to validate, quantify, and build leading and trailing tracking methodologies for defining value growth for clients
• Partner with Product Management, Data Science, and Client Success teams to define goals and approaches to realize the value of identified business cases;
• Based on demand from consulting, support the development of media mix models, and other advanced analytic tools

Desired Skills & Expertise

• Native Intelligence—Intellectual and cognitive aptitude that includes…
  • The ability to rapidly absorb, comprehend, and synthesize complex information
  • A hunger for learning; innate curiosity and the impetus to explain the factors behind observations
  • Critical thinking-the practice of actively questioning and challenging assumptions, considering alternative perspectives, neutralizing bias, and making reasoned, well-informed decisions
• Emotional Intelligence—the qualities of self-awareness and perception of human behavior needed to…
  • "Read the room" and adapt communications to the mood and comprehension of a given audience
  • Reflect an attitude of empathy, humility, partnership, and transparency in the spirit of shared success
  • Maintain poise and an objective focus on problem solving in the face of opposition or conflict
• Analytical Aptitude—proficiency with requisite analytical concepts and techniques…
  • Fluency in MS Excel and common programming / query languages such as SQL, Python, R
  • Proficiency in principles and methods of data management, i.e., ETL, data validation, data mining
  • Experience in deriving insights from large data sets to support consequential decision-making
  • Expertise in building predictive models to support various use cases—notably, Media Mix Modeling
• Communication Skills—the capacity to…
  • Actively listen to clients and stakeholders and pose questions that reveal consequential factors
  • Deliver clear and succinct written and verbal communications in coherent, unambiguous terms
  • Tell stories from data, isolating salient findings and weaving them into compelling, concise narratives and visualizations that enable audiences to easily absorb findings and implications
  • Diplomatically persuade audiences toward the most fitting courses of action
• Leadership Skills—the traits that allow you to...
  • Project a presence of self-possession, confidence and credibility with all clients and stakeholders
  • Consistently demonstrate qualities of integrity, ethics, enthusiasm, and accountability
  • Ability to partner across client and Curinos organizations at every level
  • Ability to coordinate workflows and develop junior analysts while meeting deadlines
  • Ability to develop and mentor junior staff

Qualifications

• 5+ years of experience in Retail Banking, Consulting, Financial Services, and/or Business Intelligence (experience in Retail or Commercial Deposits is a bonus)
• Excellent organizational and time management skills; attention to detail
• Comfort with ambiguity; the adaptability to succeed in a dynamic, fast-paced environment.
• Ability to travel as needed for client meetings; can range from 0% to 100%, but will most likely be ~20%
• Bachelor’s degree

The Salary range for this role is $95,000 to $10