Senior Manager, Marketing

Company Description

Williams Lea by RRD is a global business support services company with a strong legacy—over 200 years of experience delivering world-class business solutions. We specialize in delivering skilled administrative support, document production, presentation design, and marketing and communications services to leading companies around the world—especially within legal, financial, and professional services industries.

We’re a people-powered organization. With a presence in North America, the UK, Europe, and Asia Pacific, we have thousands of employees globally, all working together to help our clients operate more efficiently and effectively. Whether it’s supporting law firms with critical document production or helping financial institutions manage high-volume print and digital communications, we’re the behind-the-scenes team making everything run smoothly.

Job Description

The Senior Manager, Marketing Operations – Americas is responsible for leading the execution and operational delivery of marketing across the Americas region, translating enterprise strategy and business priorities into high-impact, commercially relevant marketing outcomes. This role partners closely with senior business leaders, Digital & PR leadership, and global marketing to deliver integrated marketing activity across onshore, nearshore, and offshore delivery models, ensuring the value of proximity, domain expertise, and global scale are clearly and credibly articulated. This is a hands-on, execution-led leadership role, ideal for a senior marketer with deep experience in BPO or managed services environments who thrives in complex, matrixed organisations.

Key responsibilities

Marketing operations & execution

• Lead day-to-day marketing operations across the Americas

• Translate business priorities into executable marketing plans, campaigns, events, and content

• Orchestrate internal teams and external partners to deliver high-quality outcomes on time and on budget

• Act as the primary operational backstop for Americas marketing execution

Business leadership partnership

• Partner closely with Americas-based business leaders to:

  • Shape go-to-market narratives

  • Support priority growth initiatives

  • Translate complex service offerings into clear, compelling marketing outputs

• Bring strong understanding of hybrid delivery models, including the role and value of onshore operations alongside nearshore and offshore delivery

Thought leadership & content (joint accountability)

• Share accountability with Digital & PR leadership for overall thought leadership outcomes across the Americas

• Own execution of business- and growth-led thought leadership, including:

  • Client-relevant POVs

  • Capability narratives

  • Event and sales-enabled content

• Personally draft, edit, and refine content as required

• Work closely with subject matter experts to extract insight and translate it into publishable material

• Collaborate with Digital & PR leadership on narrative-led and reputation-focused thought leadership, amplification, and external visibility

Events & field marketing

• Own planning and execution of industry events, executive roundtables, and client forums

• Manage vendors, logistics, budgets, and post-event follow-up

• Partner with sales and leadership teams to define objectives and measure outcomes

Vendor & partner management

• Manage agencies, freelancers, designers, content partners, and event vendors

• Own briefing, quality control, timelines, and spend discipline

• Ensure partners operate as extensions of the marketing function, not drivers of strategy

Collaboration & integration

• Work closely with Digital & PR leadership to ensure alignment across campaigns, content, PR, and digital amplification

• Partner with global marketing to ensure consistency with enterprise narrative and brand standards

• Represent marketing operations confidently in regional leadership forums

Qualifications

Required

• 10–15 years of marketing experience

• Strong background in BPO, managed services, or outsourcing

• Experience marketing blended delivery models, including:

  • Onshore operations

  • Nearshore centres

  • Offshore delivery

• Proven ability to write clearly and persuasively