Senior Director, Global Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity

At Abbott, our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers. Molecular Diagnostics (MDx), a division of Abbott, is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level. MDx has over 1,000 employees dedicated to manufacturing and marketing more than 450 products worldwide in more than 130 countries. We are committed to advancing molecular testing solutions that guide life’s most profound decisions.

For more information about Molecular Diagnostics, please visit https://www.molecular.abbott/us/en/home

As the Senior Director, Global Marketing you will lead our Global Strategic Marketing team and serve as a key member of the MDx Leadership Team. You will contribute to MDx’s vision and mission by setting the global product portfolio strategy, establishing a pipeline of new product innovations, partnering with cross-functional colleagues to develop new products and driving the global launch of those new products to generate sustainable market share, sales and margin growth. In this role, you will report to the President, Molecular Diagnostics.

What You’ll Work On

Portfolio and Product Lifecycle Management:

• Partner with MDx Leadership Team to define the MDx vision and strategy.
• Align product portfolio with MDx vision and strategy by identifying gaps and defining the innovation roadmap to fill gaps.
• Partner with R&D, Clinical Affairs, Regulatory, Quality and Operations to ensure product development resources are aligned with MDx’s portfolio strategy and product lifecycle roadmap.
• Implement Portfolio Management Process discipline—including globalization of portfolio, lifecycle management, and operational initiatives—to improve value to customer, cost, quality, and profitability.
• Maintain formal product portfolio strategy, product lifecycle roadmap, and New Product Introduction schedule (to serve as an input to monthly Integrated Business Planning process).

Market and Competitive Insights:

• Execute research to generate customer insights regarding unmet needs, identify market and technology trends, uncover significant growth opportunities and inform product portfolio decisions.
• Conduct research to aid in definition of customer and product requirements.
• Inform commercial launch strategy by executing research to aid in definition of value proposition, product positioning, branding, messaging, claims, pricing, advertising campaign concepts, and sales tool effectiveness.
• Conduct research to assess commercial effectiveness, including quarterly Voice of the Customer, sales message recall, etc.
• Maintain global market forecast by Area/Country and market segment.
• Establish processes to collect and report co