Performance Marketing Media Manager (US)

ABOUT THE ROLE

The Performance Marketing Media Manager will lead day to day implementation and strategic recommendations across Biddable channels. Paid Social forms a large part of this role but experience in other biddable platforms to some level will be needed.

In this role you will act as the interface between the UK based buying teams and our clients and client teams in NYC across key accounts. You’ll work both independently and with cross-functional teams to ensure our entertainment clients’ campaigns are performing at their peak. This is a hands-on role in a fast-moving startup environment, perfect for a candidate with agency experience who can adapt quickly and wear multiple hats to drive results. This role will be hands-on in-platform and will also need a level of strategic thinking to support our teams on the ground in NYC. A high level of support and mentoring will also be provided from the UK based buying teams.

RESPONSIBILITIES

Campaign Execution

• Working alongside channel teams and client teams build out campaigns to deliver on client needs and requirements.
• Ensure ongoing optimisation of campaigns in line with client goals.
• Ensure timely swapping of assets as required.
• Ensure budget optimisation and flighting. 
• Liaising with technical teams to ensure best in class tracking.

Strategy

• Develop biddable media strategies that complement clients’ wider marketing goals.
• Partner with teams to create media plans to deliver on client objectives / goals.
• Partner with internal teams outside Media to ensure approaches are full funnel.
• Partner with internal teams to ensure media strategies are powered by data & insights.
• Advocate for data-driven decision-making, utilizing insights to optimize media investments and drive ticket sales.

Collaboration

• As a cross market and functional organisation this role will require a high level of collaboration.
• Liaise with in-market partners and media owners to ensure work is tailored for the USA market. 

Client Management

• Working alongside our Account Director’s / Account Manager’s in the US, provide trusted advice and insight on biddable recommendations and performance updates.

• Identify opportunities for campaign expansion and innovation, contributing to business growth across biddable channels.
• Working with the UK team, ensure we are providing the latest industry developments to our clients and US colleagues.

Industry Knowledge

• Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies.
• Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks.
• Establish and develop relationships with US media owners
• Keep abreast of changes in the NYC and broader US media landscape
• Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
• Represent SINE at various industry conferences and events, building the company’s presence and network.
• Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

ABOUT YOU

As part of our dynamic team, you’ll need to demonstrate the following:

• Strong experience of building and optimising campaigns across biddable channels, especially Paid Social.

• Understanding of Strategic campaign management experience, ideally within the relevant industry sector.
• Understanding of full funnel media.
• Experience of building media plans across multiple channels.
• Experience of supporting pitches is desired.
• Demonstrated ability to translate client objectives into actionable data-led strategies
• Strong analytical planning skills, with a track record of successful problem-solving.
• Excellent communication, negotiation, and presentation skills.
• Confidence in communicating with a broad range of key stakeholders, anticipating client needs and managing client relationships.
• Ability to influence and consult with stakeholders to ensure best outcomes on behalf of SINE and our clients.
• Collaborative and team-oriented approach, with excellent interpersonal skills.
• Demonstrable ability to work effectively with teams across different time zones and regions, particularly with UK-based colleagues.
• Ability to manage a varied workload which at times will be very busy.