VP, Marketing Product Manager

Axos Bank

Target Range:

$120,000.00/Yr. - $145,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

Are you ready to redefine marketing technology and customer personalization? At Axos, our MarTech & RevOps team is driving a bold vision to seamlessly integrate marketing technologies and personalization strategies into an exceptional, unified customer experience. As the VP, MarTech Product Manager, you will play a pivotal role in building and managing a best-in-class MarTech ecosystem that powers business growth, drives revenue optimization, and ensures every customer interaction is meaningful.

The VP, MarTech Product Manager is a hands-on, innovative leader responsible for driving the execution of enterprise marketing technology strategies, personalization initiatives, and cross-channel customer engagement programs. This role emphasizes creating an integrated marketing and personalization ecosystem, ensuring exceptional customer experiences across all touchpoints, and optimizing business outcomes through data-driven strategies.

This role combines MarTech product leadership, personalization oversight, and business architecture responsibilities to design, build, and enhance a sophisticated MarTech stack while aligning closely with business objectives. You will lead a team responsible for managing personalization, journey orchestration, cross-sell, referral programs, and enterprise MarTech platforms while ensuring alignment with broader business goals and outcomes.

Responsibilities:

MarTech Product Ownership & Architecture

• In collaboration with the FVP MarTech & RevOps, grow the capabilities of the marketing technology stack, including Salesforce Marketing Cloud Engagement, Personalization, and Intelligence, ensuring seamless integration with business systems and tools (e.g., CRM, CDPs, and analytics platforms)
• Drive the implementation, optimization, and evolution of marketing technologies to support acquisition, engagement, retention, and cross-sell strategies
• Act as the primary business and technical/ solution architect for marketing workflows and technology adoption, ensuring tools and systems support evolving business needs and user requirements
• Translate business objectives into scalable technical requirements and detailed user stories, ensuring alignment with marketing and organizational goals
• Partner with IT, analytics, and business teams to establish seamless data flows, integrations, and system architectures to power marketing strategies
• Establish processes and frameworks to optimize system scalability, adaptability, and alignment with enterprise goals
• Design and implement data governance policies and best practices for marketing systems and campaigns
• Help drive the implementation of 1:1 personalization at scale using Salesforce Personalization and other journey orchestration tools, ensuring alignment with revenue/ business goals
• Lead the development and execution of roadmap initiatives for personalization, cross-sell, and referral programs, aligning efforts across digital, email, web, and other channels

Performance Optimization and Analytics

• Monitor and evaluate the performance of MarTech platforms and personalization campaigns, providing actionable insights to improve efficiency, engagement, and revenue impact
• Establish KPIs and success metrics for marketing and personalization initiatives, creating dashboards and reports that demonstrate ROI and optimization opportunities
• Continuously analyze customer feedback, competitive intelligence, and market trends to refine MarTech capabilities and strategies

Cross-Functional Collaboration

• Partner with business leaders, product management, IT, and analytics teams to drive alignment and consensus on marketing strategies and technical requirements
• Ensure collaboration across teams (e.g., Acquisition, Content, Creative, Analytics) to deliver unified marketing programs and exceptional customer experiences
• Foster a culture of innovation, accountability, and continuous improvement across the MarTech and personalization teams

Innovation and AI Enablement

• Drive the adoption of AI-powered tools and technologies to enhance marketing efficiency, personalization, and decision-making across all business units
• Foster a culture of i