Global Product Manager, Consumables and Accessories

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. 

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. 

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. 

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. 

Let’s make. 

Job Description

NOTE: This is a materials (physical products) product manager, experience in physical, CPG product-delivery or very comparable skills is critical for this role. 

Are you obsessed with bringing to life meaningful innovations that delights customers? Do you want to scale a key pillar of monetization for a fast-growing pioneer in creative technologies? Are you a proven and inspiring product manager who delivers results in a fast-paced and cross-functional environment? Cricut’s consumable portfolio is a key part of our overall product ecosystem, and empowers our members to create a variety of projects through our broad portfolio of materials ranging from Vinyl, Iron-On, Infusible Ink, Wood, and much more.

We are hiring a Global Product Manager / Senior Global Product Manager to drive net sales and profitability and make Cricut the material brand of choice. Working closely with product development, marketing, sales, operations, & quality, your responsibilities will be to develop and launch materials for new product ecosystems, create and bring to market a portfolio of innovation for existing consumers, partner with key channels for assortments/marketing/pricing, drive cost savings initiatives, and keep a pulse on competitive activity and business tracking. You’ll be working in a highly collaborative and cross-functional environment, partnering closely with the product management teams for our machines, accessories and digital content.

The ideal candidate is a product leader with proven experience driving a complex product portfolio by leveraging deep consumer and market insights and applying critical thinking in key business decisions.

You must be a hands-on strategic thinker, outstanding storyteller, and passionate with delivering amazing customer experiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Lead the portfolio lifecycle for Consumables products, from inception to end of life
• Create global product business plans, including product value proposition, positioning, forecasting, P&L management, etc.
• Develop product requirements in partnership with the product development and operations teams, and gain cross-functional alignment
• Develop robust go to market strategy including product introduction timelines, merchandising, marketing, end of life execution strategies
• Continuously monitor and drive adjustments to product portfolio based on key performance indicators
• Build internal and external presentations to communicate effectively our portfolio to key stakeholders and retail partners
• Identify key research questions, assist in developing consumer learning plan, and participate in User Experience testing
• Actively conduct research and share insights with the cross-functional team
• Monitor supply and demand managing inventory exposure in collaboration with sales, finance and operations
• Maintain project status and data within Product Management system
• Lead development of product packaging in conjunction with marketing and creative teams

Qualifications

• MBA highly preferred or bachelor’s degree with 3+ years of Product Management and/or Brand Management experience
• Experience in CPG highly desired
• Strategic thinking—must be proficient and comfortable with developing solid product strategies in non-structured environment
• Passion for innovation – a strong track record of delivering innovation from idea through launch
• Entrepreneurial spirit – ability to work efficien