Sr. Paid Media Specialist (Remote)

Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 50,000 real estate professionals, including more than 20 of the Wall Street Journal’s top 100 agents, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.
Luxury Presence seeks a highly skilled and motivated Sr. Paid Media Ad Specialist to join our talented and growing digital marketing team. As a Sr. Paid Media Specialist, you will set up, launch, and optimize paid acquisition campaigns for our growing client base. You will be responsible for driving the strategy, implementation, and management of paid social and search campaigns on behalf of our clients, while directly impacting the success of Luxury Presence and the world’s most elite real estate agents.

Responsibilities:

• Develop, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Meta Ads) to achieve client objectives and KPIs.
• Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments.
• Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements.
• Regularly monitor budgets and adjust bids to optimize ROI and achieve predefined KPIs, such as CTR, CPL, and ROAS.
• Create and test compelling ad copy and landing pages to improve click-through rates, conversion rates, and user experience.
• Stay current with industry trends, platform updates, and best practices to improve campaign strategies and performance continuously.
• Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns.
• Effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders.
• Collaborating with and mentoring junior team members on optimization best practices.
• Partner with leadership to develop and improve team processes and efficiencies.

Qualifications:

• 5+ years of experience creating, managing, and optimizing campaigns in Meta, Google, and other advertising platforms.
• Managed a large book of clients in-house or at an agency
• Strong analytical skills and proficiency in analyzing campaign data to draw actionable insights and optimize performance.
• A technical understanding of ad tracking technologies, including how to set up and analyze conversion tracking and end-to-end results
• In-depth understanding of audience targeting, segmentation, and personal development.
• Excellent copywriting skills and a keen eye for design and user experience.
• Advanced knowledge of various digital marketing frameworks and an appetite to continually test and learn.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Strong problem-solving skills and adaptability to stay ahead in a rapidly evolving industry.

Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages. 
We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition. 
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date. 
More than 13,000 real estate businesses rely on our platform, including over 20 of the Wall Street Journal’s top 100 agents. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.