Digital Marketing Business Analyst - Senior

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Employee Contract type:

Permanent Regular

Job Description:

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.


Your next challenge

Digital Business and Business Intelligence. With solid knowledge of economic fundamentals, use digital technologies to analyze trends and patterns and propel with data-driven decisions our business success.

Data Analysts interpret data, create meaningful reports, and support businesses in making informed decisions. By analyzing trends and patterns, they help optimize business processes and identify new opportunities.

A Human View

Despite the many fully automatic enquiry possibilities through artificial intelligence or deep learning, the most important task is often left to humans. Although an AI can detect patterns, they are not necessarily able to detect cause and effect. If one wants to know why the detected patterns occur, it is the task of the data scientist to comprehensibly explain causal relationships.

What you’ll be doing:

As the Marketing Technology Manager at Pluxee for Germany and Austria, you will be responsible for implementing and managing marketing technology solutions and processes. A key focus of your role is to execute the strategic plan for Pluxee's digital marketing platforms, aligning with global standards and guidelines from the headquarters. You will work closely with other departments to ensure our marketing technology stacks are seamlessly integrated and support our corporate goals.

Responsibilities

Technology Management: Implement, monitor, and manage processes within our marketing platforms to ensure they are efficiently utilized and comply with global standards.

CRM Process Optimization: Ensure smooth marketing workflows and identify process improvements within the marketing platforms to enhance efficiency.

Data Analysis and Reporting: Regularly analyze marketing data with our campaign management to gain insights into customer interaction and campaign performance. Optimize and develop reports that support data-driven decisions.

Cross-Department Collaboration: Work closely with other departments and the headquarters to ensure that marketing technology contributes to the company's overall goals and integrates global directives.

Consultation and Support: Assist the marketing team and other departments in implementing campaigns or processes related to the technologies used.

Research and Recommendations: Research and recommend the latest marketing technologies for lead generation