Digital Store Director - GCG Connectivity & Power Solutions - Collegeville, PA

Overview

GCG Connectivity & Power Solutions is seeking a Digital Store Director to lead the commercial performance and day-to-day evolution of our digital storefront!

 

This role will own the customer journey from product discovery through purchase / Request for Quote, using merchandising, pricing, platform functionality, and customer insights to turn digital traffic into revenue and qualified sales opportunities.

 

As Digital Store Director, you will treat the website as a revenue-generating storefront rather than simply a marketing channel. You will be accountable for increasing online revenue, improving conversion, growing digital adoption among existing customers, and ensuring professional buyers can quickly find the technical products and information they need.

 

This is a hands-on leadership opportunity for an ecommerce professional who combines commercial judgment, analytical thinking, digital merchandising expertise, and the ability to coordinate work across Sales, Marketing, Operations, Procurement, and Information Technology. You will manage priorities across the digital buying experience while helping the organization build stronger, more scalable ecommerce capabilities.

 

This full-time position reports to the Vice President of Marketing & eCommerce and is based in Collegeville, Pennsylvania. The role offers a hybrid work arrangement following an initial in-office training period.

What You’ll Do

• Own the commercial performance of GCG’s digital storefront, with accountability for online revenue, gross margin, conversion, qualified lead generation, customer adoption, retention, engagement, and site performance.

• Develop and execute strategies that grow digital revenue from new and existing customers through improvements to product assortment, merchandising, pricing, inventory visibility, and the overall buying experience.

• Optimize both “Buy Now” and Request for Quote pathways using funnel analysis, customer behavior data, A/B testing, and ongoing experimentation to remove friction and improve conversion.

• Strengthen digital lead generation by improving landing pages, forms, product inquiry experiences, and “Contact an Expert” pathways that connect qualified customers with the appropriate sales resources.

• Define, monitor, and communicate key performance indicators, including revenue, margin, conversion rate, average order value, lead volume, monthly active users, customer retention, catalog accuracy, search effectiveness, site uptime, and page speed.

• Manage public and customer-specific online pricing in partnership with commercial and functional teams, helping ensure accuracy, competitiveness, and alignment with established margin objectives.

• Partner with Sales to increase customer adoption of online ordering, account management, and Request for Quote tools, particularly among customers who have traditionally purchased through offline channels.

• Use customer behavior, cohort analysis, and purchasing patterns to develop onboarding, retention, re-engagement, reorder, loyalty, and account-based incentive strategies.

• Deliver personalized digital experiences, including contract pricing, account-specific product visibility, order history, reorder tools, and relevant product recommendations.

• Own the quality and commercial effectiveness of the digital product catalog, ensuring products include accurate technical attributes, application information, descriptions, imagery, pricing, inventory visibility, and downloadable documentation.

• Lead digital product launches from initial setup through content development, pricing coordination, category placement, search visibility, and launch readiness.

• Improve product discovery and basket size through effective taxonomy, navigation, filters, search optimization, product ranking, cross-sell, and upsell strategies.

• Oversee the performance, availability, and customer-facing functionality of the digital storefront, including account access, product discovery, checkout, Request for Quote, and related transactional workflows.

• Serve as a primary business administrator for the Optimizely B2B Commerce platform, coordinating configurations, updates, integrations, enhancements, and third-party tools.

• Lead the identification, prioritization, testing, and resolution of platform issues, balancing urgent customer-impacting concerns with longer-term enhancements and feature development.

• Partner with Information Technology, developers, vendors, and internal stakeholders to maintain platform stability, integration reliability, data quality, security, and appropriate safeg