Digital Marketing Manager

DEPARTMENT:  COMMUNITY RELATIONS AND DEVELOPMENT   TITLE:  DIGITAL MARKETING MANAGER   STATUS:  EXEMPT - Full time   PAY RANGE:  $74,000 - $77,000 Annual  

MISSION STATEMENT:

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by love for God. Its mission is to preach the gospel of Jesus Christ and meet human needs in his name without discrimination.

SCOPE OF POSITION:

With the overarching goal of increasing revenue, engagement and acquisition the Digital Marketing Manager works directly with the Director of Digital Strategy, in collaboration with vendors and team members to ensure that all digital channels and campaigns work seamlessly together and are executed on-time and according to plan. The manager will leverage cutting-edge technology to drive our marketing efforts and enhance our online presence.

EDUCATION AND WORK EXPERIENCE:

1. Bachelor’s degree in Marketing, Business, or a related field.
2. 5-7 years of digital marketing or fundraising experience.
3. Proven experience with Salesforce Marketing Cloud.
4. Experience managing online giving platforms and AI-driven marketing tools.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

1. Excellent communication and project management skills.
2. Strong analytical skills and ability to interpret data to drive decisions.
3. Creative thinker and a strong desire to innovate.
4. Strong organizational skills and attention to detail.
5. Demonstrated ability to work effectively as a collaborative member of a team and independently to carry out professional responsibilities.
6. Good judgment.
7. Flexibility / adaptability.
8. Ability to travel on occasion as needed.
9. Ability to operate basic office equipment including a smartphone, fax machine, photocopier, A / V equipment, etc.

SOFTWARE-RELATED SKILLS:

1. Proficient in HTML and CSS (Javascript and Jquery a plus)
2. Proficient with MS Office (Word, Excel, PowerPoint, OneNote)
3. Proficient with Adobe Creative Cloud
4. Proficient with PC
5. Proficient with Google Analytics
6. Proficient use of digital fundraising tools such as Classy, Salesforce Marketing Cloud, Social Media platforms, AI-generating tools, and Blackbaud CRM.

EQUIPMENT USED (Not listed in priority order):

Smartphone
Photo Copier / Fax
Networked PC’s/Mac’s and Printers
Audio and Visual Equipment

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Fundraising Strategy
• Oversee the online giving platform and ensure a seamless donor experience.
• Day to day project manager of Classy, Territorial Digital Agency and Salesforce Marketing Cloud.
• Work with divisions to create and implement new peer-to-peer and other creative fundraising campaigns.
• Develop and consult in the creation of integrated strategies specifically for donor/volunteer engagement and new donor/volunteer acquisition in partnership with other fundraising categories (major gifts, planned gifts, corporate giving, DAF).
• Lead and guide the development of new online efforts, such as peer-to-peer and crowdfunding, for projects that need funding, ensuring optimal use of tools available with proactive reporting.
• Utilize AI tools and technologies to personalize marketing efforts and improve targeting.
• Work with Director to create overall performance metrics that include data from Classy, Lerma agency, Salesforce Marketing Cloud campaigns, website and any other data sources. Report monthly to CRD leadership.
• Analyze data to identify trends and insights for more effective marketing strategies.
• Stay updated with the latest AI advancements and integrate them into marketing practices.
• Responsible for managing and working closely with digital agency to build out the Customer Data Platform.

Email Execution, Brand and Creative
Execution –
1. Implement email integration with other marketing channels (eg. direct mail), in concert with national, territorial and divisional marketing, fundraising, public relations, social media, data management teams, other internal groups and all vendors or agencies.
2. Responsible for a deep understanding Salesforce Marketing Cloud and how it integrates with other CRD platforms.
3. Maintain a solid professional understanding of:
• Best practices in email marketing strategies, inside and outside The Salvation Army;
• Fundraising strategies and The Salvation Army giving options including programs by all current vendors and future vendors;
• Responsible for staying up-to-date and adhering to federal and