Assistant Store Manager I

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

 

 

Retail Job Description

Reports to: Store Manager

Assistant Manager

Selling and Service

 Understands organizational objectives and makes decisions in partnership with the Store Manager that align with Company priorities and values

 Endorses, models and develops team to deliver Coach’s Selling and Service expectations

 Enforces sales strategies, initiatives and growth across all categories

 Flexes store business strategies and personal selling techniques to contribute to overall store and financial results

 Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers

 Sales/productivity goals: sets and communicates goals for the team in partnership with the Store Manager and/or District Manager, tracks store’s performance at all times and achieves sales through team

 Productivity Management: holds management team accountable for floor supervisor productivity, personal productivity and management contribution

 Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals

 Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers

 Develops a clienteling strategy in partnership with the Store Manager; implements and monitors strategy over time to achieve business goals and objectives in partnership with the Store Manager

 Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics

 Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace

 Creates positive impressions with store team and customers by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach’s guide to style

 Acts as a brand ambassador in the local market/mall to drive brand loyalty and business (i.e. charity events, local associations, mall initiatives)

 Coaches team on how to incorporate trends into their selling experience with customers

 Influences customer’s purchase decisions by balancing patience and assertiveness

 Sensitive to customer and team’s needs and tailors approach by reading cues

 Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking and partners with the Store Manager and/or District Manager when appropriate

 Encourages team to build long-term relationships with customers to drive business

 Develops both self and individual product knowledge skills and remains aware of current collections

 Works with the Store Manager and/or District Manager to protect and drive the needs of the business at all times

 Understands the positive sales impact staffing has on the business and recruits accordingly

 Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing Company tools

 Ensures all daily tasks are completed without negatively impacting service of Coach standards

Workplace and Environment

 Creates enthusiasm and positivity for a shared vision and mission

 Leads by example

 Demonstrates confidence when leading the team and managing the store

 Takes initiative; has a high level of ownership and accountability for results of self and others

 Approaches challenges in direct and timely manner and partners with the Store Manager and/or Multi-Manager; may take action to course correct in the moment when appropriate

 Builds trusting relationships with peers and team

Workplace and Environment (continued)

 Acts as advocate for the team and Brand

 Is adaptable and flexible to change

 Switches gears based on the needs of the business both seamlessly