AVP-Commercialization - Wireless Customer Growth

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

We are seeking a customer obsessed leader to drive AT&T’s customer growth strategy. This pivotal role will shape how we understand, engage with, and grow our customer base through data-driven insights and strategic initiatives. You will lead a high-impact team focused on developing and activating strategies to maximize customer lifetime value through innovative customer acquisition initiatives, targeted account growth and expansion efforts, and customer-centered satisfaction and retention plans. You will be the voice of the customer in leadership rooms and work closely with cross-functional leaders to make our company-wide efforts targeted and specific to our customer needs. This strategic role involves analyzing behavior, segmenting audiences, designing customer engagement experiences, and collaborating across functions to activate a 4 P’s approach to customer value creation.

• Strategy Development: Define and execute comprehensive customer strategies (acquisition, retention, and lifetime value) based on quantitative and qualitative insights.

• Data Analysis & Insights: Monitor customer health, engagement, and segmentation to inform strategic decisions and identify opportunities for growth.

• Lifecycle Management: Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty.

• Cross-functional Collaboration: Partner with Marketing, Product, and Sales teams to align offers, customer messaging, product adoption, and user experience.

• Leadership: Lead a customer success team to execute initiatives and track performance metrics.

• Voice of the Customer: Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals.

The ideal candidate embodies both analytical and strategic leadership capabilities. They have a proven track record of translating complex customer data into actionable business strategies, demonstrated through measurable improvements. They should have a collaborative mindset that enables them to work effectively across Business Strategy, Pricing, Marketing, and Channel teams. Their communication abilities should be exceptional, allowing them to influence senior leadership through data-driven presentations and strategic recommendations. They will bring relevant experience from a recurring revenue or subscription-based business model. Most importantly, they should demonstrate a passion for understanding and enhancing the customer journey, with a proven ability to drive results in areas such as customer acquisition, retention, and product participation.

• Analytical Skills: Proven ability to analyze customer data, identify trends, and create actionable, data-driven plans.

• Leadership: Experience building teams, mentoring, and leading initiatives in fast-paced environments.

• Communication: Strong ability to present to C-level executives and communicate across departments.

• Relevant Experience: Background in customer analytics, lifecycle marketing, consumer segmentation, and/or business strategy

Job Contribution: Develops the organization’s philosophy, departmental strategies and defines long-term goals and alignment with overall business objectives. Typically leads large teams, directly supervising supervisors as well as senior staff within the organization. Plays a significant part in cross-functional initiatives across AT&T. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates. Supervisor: Yes

Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.

Our AVP-Commercialization - Wireless Customer Growth earns between $231,700 - $347,500 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick le