Sr. Director, Marketing Operations
NetskopeAbout the role
About Netskope
Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.
Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.
About the position:
As the Senior Director of Marketing Operations at Netskope, you will lead the development of scalable systems/processes and programs to empower the marketing team to drive overall business results at Netskope. This is a highly cross-functional role requiring both strategic and tactical execution, strong program management, and the ability to build and lead a global team. You have developed processes for high growth marketing organizations with exceptional problem-solving skills and an ability to work closely with marketing, sales, and technical stakeholders. You are a growth driver, someone who not only supports the needs of the team but a person who thrives on identifying and chasing opportunities to accelerate the business.Responsibilities:
- Support and scale a high performing, best-in-class Marketing Leadership Team, while reporting to the SVP, GTM Strategy, Planning, and Operations
- Work directly with Marketing Leadership, Sales Leadership, GTM Ops on operational excellence and Marketing effectiveness
- Own and drive end to end Marketing systems and processes that: 1/ enable lead routing and lead scoring, 2/ support delivery of demand generation programs, 3/ reports progress of funnel management and pipeline forecast, 4/ tracks SQL to SAL conversion rates across global demand generation programs, and 5/ provides visibility of pipeline progression aligned with Sales and Sales Operations.
- Educate and train Marketing and Sales teams (by role) on the demand generation and early funnel processes and tools that enable seller productivity
- Empower the Marketing team and Netskope’s GTM Operation organization to: understand pipeline attribution, gain visibility to the impact of marketing programs, and access market trends/benchmarks.
- Co-manage the Marketing database and Netskope’s website with the Marketing team.
- Understand, document, and enable the alignment of systems/data/process flows from Marketing initiatives and programs to the Sales field and Customer Success teams.
- Drive reporting and analytics for Marketing KPIs and OKRs that support business objectives, including but not limited to: marketing funnel metrics, pipeline influence, MQL to SAL conversions, pipeline forecast and gap to targets, etc.
- Active participation in Master Data Governance on behalf of Marketing.
Skills and Qualifications:
- 10+ years of experience launching & scaling global B2B Marketing campaigns
- 5+ years of people management and leadership experience, including remote management
- Experience working in a globally integrated marketing operations organization
- Success in managing Marketing Operations processes including: lead management, database management, customer segmentation, as examples
- Strong analytical skills; proficient in gathering and summarizing data, providing business insights
- Experienced in digital marketing, marketing automation systems (i.e., Salesforce and Marketo), and best practices in integrating 3rd party systems/tools to gain efficiencies and productivity
- Ability to manage multiple projects at the same time, in a fast-paced environment
Preferred Qualifications:
- Security industry experience
- Experience working with or for a Hyperscaler or Networking company
- Experience and/or certifications with core Marketing and Sales automation tools
- In-depth understand between the relationship of
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