Director, Customer Marketing

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco, Austin, and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase is looking to hire a Director, Customer Marketing to join the Growth Marketing team. This role will report to the SVP Growth. We are looking for a strategic leader who can confidently bring together cross-functional teams, provide a data-driven point of view and cultivate a high-performing strategy and team. 

Why join Demandbase's Marketing team? As a member of Demandbase's Marketing department, you're an integral part of inspiring our customers and driving the growth of our business. As a true partner to the Revenue and Customer Success teams, we are accountable to—and responsible for—driving significant new business and customer expansion pipeline that turns into revenue. We center on our customers, we're driven by results and we're passionate about our impact on the overall strength and health of Demandbase. 

The base compensation range for this position for candidates in the SF Bay Area is: $163,000 - $245,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location-specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years of experience, and depth of experience.

What you'll be doing:

• Define, own and execute Demandbase's customer marketing strategy, creating a vision and operational plan that drives customer expansion pipeline, increases customer loyalty and lifetime value.
• Evangelize the voice of the customer across the business, researching and analyzing what drives customer delight and dissatisfaction and providing actionable insights.
• Lead and develop a diverse team of customer marketers spanning customer lifecycle, education, expansion, retention, community and advocacy, providing coaching and career pathing to cultivate a high-performing team and culture.
• Partner closely with Sales and Customer Success leaders (Success, Professional Services, Support and Solutions Engineering) 
• Own ideation and execution for campaigns and communications into our customer base owning, 1:1, 1:few and 1:many motions. 
• Lead our executive engagement strategy and execution, including our Customer Advisory Board and its quarterly virtual and in-person gatherings.
• Own your team’s impact on our company-wide goal of generating expansion pipeline, earning customers for life, driving measurable progress in decreasing churn, increasing product adoption and growing gross revenue retention.
  
  

What we're looking for:

• 10+ years of experience in customer marketing, with demonstrated success in driving expansion revenue
• 3+ years demonstrated leadership skills, including hiring, mentoring and coaching both individual contributors and people managers
• Proven success as a communicator and cross-functional relationship builder with a focus on revenue growth
• Possess proven expertise in designing and implementing comprehensive customer marketing initiatives that deliver exceptional results in expanding customer