Jobs and Careers

VP, Product Marketing

San Francisco, United Statesfull_timeVerifiedPosted 9 Jun 2025

💰 $354,375/yr($236,250/yr – $354,375/yr)

About the role

Strength in Trust

OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.

The Challenge

As the VP of Product Marketing, you will scale the Product Marketing team at OneTrust to fuel product innovation, growth, and adoption across all solution areas. Your leadership will drive impact across a growing Product Marketing team in defining the marketing strategy aligned to business strategy for each solution area. Your affinity for recognizing our business, customers, and markets will drive your ability to build and scale our go-to-market strategies. Reporting directly to the CMO and working closely with Product, Marketing, Sales, and Customer Success executives, you will have an opportunity to drive category creation and category building across a rapidly growing business.

Your Mission

Act as a true GTM strategist, with an informed point of view on our solutions, markets and competition, buyer personas, ICPs, and the path to facilitating the most impact and value for our customers throughout the entire customer lifecycle
Translate that GTM strategy into action across Product Marketing, Marketing, Product, and the rest of the organization to drive impact to OneTrust
Serve as a passionate spokesperson for OneTrust and our solutions both internally and externally, working within the global marketing team to deliver a compelling narrative on our category leadership, product positioning, and solutions.
Coach and scale a world-class Product Marketing team, replete with team members who exude expertise, credibility, and teamwork and are highly sought after resources across Sales, Marketing, Product, Customer Success, and our partners and customers.
Lead OneTrust’s efforts in pricing and packaging, analyst relations, and competitive intelligence so that each contribute heavily to our GTM success
Collaborate closely with Product leadership from inception to launch of our innovation roadmap and new products, ensuring that they focus on maximum customer value and are targeted at the right personas and their most burning business issues
Work closely with our Sales and Partner Enablement teams to keep our field teams and partners consistently well-prepared to be trusted advisors to our prospects and customers and to be experts in how our solutions map to business pain and business value
Orchestrate consistent efforts across integrated marketing campaigns to keep OneTrust reaching the right personas about the right pain points at the right times so that we consistently overachieve our revenue targets

You Are

Intellectually curious with a wide range of interests
Highly collaborative with a deep sense of ownership and accountability to the team and company
Data-driven, with a track record of using qualitative and quantitative data to prioritize, drive decision-making, and lead your teams
A well-developed player-coach, responsible for leading the team and passionate about getting the most out of people, while also eager to get your hands dirty and participate in all aspects of execution as needed
An impressive communicator, adept at verbal and written communication. Experience includes presenting to senior leaders, involvement in sales, advocating for product strategy, interacting with industry analysts, and collaborating with customers and partners.
Demonstrably skilled in synthesizing an