Senior Manager, ENHERTU Marketing
AstraZenecaAbout the role
The Senior Manager, ENHERTU Marketing will be responsible for the oversight and development of HER2+ promotional activities and support the launch of DB-09. Key areas of focus for this role include the following: directing and overseeing ENHERTU agency of record, development of key brand messaging (ensuring alignment to strategy), roll out of core materials to sales team, non-personal promotion support, market research guidance and will work closely with the indication leads across the alliance with Daiichi Sankyo
.
Responsibilities:
Facilitates development and execution of ENHERTU HER2+ HCP promotional plan
Collaborates closely and provides strategic direction to cross-functional groups (e.g. Insights, Access, Medical, Sales, Training, Regulatory) for the development and implementation of both strategic and execution plans
Develops and delivers key presentations on ENHERTU HCP promotions to leadership and sales team
Participate in the annual operational planning process by assisting in shaping the tactical plan and budget required to achieve the patient-stated objectives.
Support management of partner agency relationships, workflow and related expense budgets.
Ensure legal/regulatory compliance and medical accuracy of all HCP marketing materials.
Essential Requirements:
Bachelor’s degree
Minimum 3-5 years of marketing/sales and/or extensive clinical experience
Agency Management
Annual Budget Planning
Ability to operate effectively in a rapidly evolving and competitive marketplace
Demonstrate a high level of integrity in decision-making
Act decisively and quickly while aligning with multiple stakeholders
Desirable:
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, patient journey, Specialty Pharmacy stakeholders
Oncology or specialty care experience highly preferred
Launch, management, and customer-facing experience
Experience building and integrating new capabilities that are relevant for launch success
Experience working in commercial alliance/partnership’ environment
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individ
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