Job Description Summary

The Digital and Revenue Marketing Leader, Contrast Media Portfolio is responsible for developing and implementing digital marketing strategies that leverage technologies to enhance customer engagement, streamline marketing automation, and improve and track campaign performance across the Contrast Media portfolio. This role manages the digital ecosystem and marketing technology stack, including the integration of AI solutions to enable data‑driven marketing initiatives, and supports the team in quantifying and tracking campaign KPIs and ROI across marketing and sales activities. This senior leader will also work closely with cross-functional product and marketing teams to optimize digital marketing efforts and ensure a seamless, technology-driven customer experience.

GE HealthCare is a trusted partner and leading global healthcare solutions provider, innovating medical technology, pharmaceutical diagnostics, and integrated, cloud-first AI-enabled solutions, services and data analytics. We strive to create a healthier world by thinking big and unlocking opportunities for us, our customers, and their patients. We are driven by our purpose to create a world where healthcare has no limits. And we're committed to fostering an inclusive culture of respect, transparency, and integrity.

Job Description

Key Responsibilities:

• Digital Tech Stack Optimization: Across the portfolio, manage and optimize the digital marketing tech stack, including CRM, marketing automation platforms, data analytics tools, and AI solutions. Ensure seamless integration between systems to enable effective data-driven marketing. GE HealthCare operates within the Adobe Experience Cloud (AEM, Assets, Adobe Analytics, Target, Workfront, Marketo) and utilizes Salesforce.com, Showpad, and many others.
• Digital Ecosystem Management and Engagement: Across the portfolio, oversee Contrast Media Portfolio digital ecosystem, ensuring a cohesive online presence across all digital touchpoints, including websites, social media platforms, mobile apps, and digital advertising channels. Also, ensure team utilization of the tools across the marketing org.
• Marketing Automation: Across the portfolio, implement AI technologies to enhance marketing automation, including customer segmentation, predictive analytics, and personalized content delivery. Integrate AI-driven tools to streamline workflows and improve campaign efficiency. Drive our efforts using Marketo and Salesforce.com.
• Inform Digital Marketing Strategy: Across the portfolio, assist in developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns. Use data insights to drive personalized customer engagement and improve ROI across the customer journey. Also, utilizing a Customer Data Platform (“CDP”) to maximize digital marketing effectiveness.
• Performance Metrics and Analytics: Across the portfolio, use AI and data analytics to monitor and analyze digital marketing metrics, including traffic, engagement, conversion rates, and customer journey insights. Provide regular reports on campaign performance and recommend strategies for improvement.
• Cross-Functional Collaboration: Across the portfolio, collaborate with marketing, sales, product development, IT, and other teams to align digital marketing initiatives with broader business objectives. Collaborate with sales to ensure demand programs support field priorities and account strategies. Support the integration of digital and AI technologies across various departments.
• Content Development and Digital Engagement: Across the portfolio, work with brand managers to develop engaging digital content, ensuring that it is optimized for various platforms and audiences. Leverage AI tools to automate content personalization and delivery.
• Data Privacy and Compliance: Ensure that all digital marketing activities comply with data privacy regulations and industry standards. Implement best practices for data security and customer privacy within the digital ecosystem.
• Vendor and Technology Partner Management: Manage relationships with external vendors, technology partners, and digital agencies to ensure the successful execution of digital marketing campaigns and technology integration. 
   

Key Capabilities

• Experience in developing and executing integrated digital campaigns that drive engagement, lead generation, revenue, and customer retention.
• Familiarity with AI-driven tools for personalization, campaign optimization, and real-time data analysis.
• Proficiency in managing a digital marketing tech stack, including CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Marke