Product Manager, Marketing Insights

Who We Are 

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

While our offices (physical and virtual) are casual and inviting, we are deeply committed to our core tenets of creativity, innovation and efficiency, and individual and team development opportunities. Our industry and business are continually evolving and fast-paced, providing numerous opportunities to learn and hone your skills. We work hard, but we also like to have fun, and believe that we provide a great place to come to work each day to pursue your passions.

 

The Challenge

We are looking for a Product Manager, Marketing Insights who is passionate about bringing data to life to support business decision making.

You will be responsible for scaling the use of our Marketing Insights capabilities, including collecting requirements, managing label customers, defining important metrics, and improving the end user experience in our marketing analytics platform, consumer intelligence platforms, and more. Successful applicants will be comfortable with a level of ambiguity when solving problems. Attention to detail is vital, but so is keeping your eye on the bigger picture.

T2’s Marketing Technology (MT) team works alongside our family of labels (Rockstar Games, 2K, Private Division, Zynga and more) leading, designing, and supporting the underlying technology stack used for paid, owned and earned marketing activity. Within that, the MT Analytics Product team manages and supports capabilities related to data ingestion, integration, harmonization, enterprise BI, reporting, and business analytics.

 

What You’ll Take On

• Partner with various teams to define the needs of enablement for our data consumers. Prioritize features and development, keeping in mind benefit as well as business needs
• Prototype and continuously iterate on the platform to further modernize data accessibility within our family of labels
• Build a data driven mind-set within label teams and guide conversations at various levels (execs, managers, analysts) around how to look at data and judge performance for all types of marketing efforts
• Ensure solutions are current by staying up to date on vendor platform capabilities and industry standards. Empower users beyond what is currently known, with attention to continuous improvement
• Own the labels' experience within our reporting platform(s). Investigate low adoption, promote capabilities, and evangelize use cases that help users to achieve more with existing tools. Or identify new tools that will bring meaningful change to our stack of solutions.
• Keep confidence in reporting high by fielding customer inquiries and proactively catching any issues
• Create and maintain documentation including release schedules, reporting updates/write-ups, user guides, glossaries, and more
• Support key marketing initiatives with timely, high quality global data for marketing insights
• Create reliable, harmonized marketing data for channel and campaign reporting

 

What You Bring 

• 3+ years of related experience in quantitative (i.e. data analytics, performance marketing) and business facing role(s)
• Hands on experience building and productizing a data democratization program
• Experience using Datorama/Salesforce Marketing Intelligence
• Experience with Javascript/CSS/HTML/Python
• SQL skills and understanding of relational databases
• Solid understanding of how marketing campaigns are built and measured
• Foundational awareness of marketing platforms, data structures, database management, and data security

 

What We Offer You

• Great Company Culture. Ranked as one of the most creative and innovative places to work, creativity, innovation, efficiency, diversity and philanthropy are among the core tenets of our organization and are integral drivers of our continued success.
• Growth: As a global entertainment company, we pride ourselves on creating environments where employees are encouraged to be themselves, inquisitive, collaborative and to grow within and around the company.
• Work Hard, Play Har