Sr. Manager, Retention Marketing

Stuart Weitzman shoes are designed for high fashion and high function. Known for over 35 years for it's artisanal Spanish craftsmanship and precisely-engineered fit, the luxury footwear brand inspires women around the world to shine with confidence with every step.

Stuart Weitzman is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

 

Job Title: Senior Manager, Retention Marketing

 

Position Overview:

The Senior Manager of Retention Marketing will lead the strategy & planning for the email & mobile channel with a focus on customer engagement, retention & reactivation.

 

Essential Duties and Responsibilities:

• Develop daily email & SMS planning calendars that support brand and business objectives – to support both online & omni-channel sales.
• Define the strategy, implementation, and ongoing evolution of all lifecycle and trigger programming, including but not limited to: email & SMS acquisition initiatives, onboarding journeys, nurture, and win-back programs.
• Partner closely with cross functional teams to ensure email & SMS marketing calendar is aligned with the 360-marketing calendar, clienteling activities, product deliveries & site experience.
• Strategize on customer segmentation & journeys for ongoing program and testing opportunities; work with COE counterparts to ensure customer lists meet strategic objectives.
• Submit timely briefs that clearly communicate needs and leverage learnings past performance.
• Analyze and report on campaign performance weekly, monthly, and annually; make recommendations to continuously improve our email templates, personalization, and advance features.
• Collaborate with COE on a test & learn agenda for email & SMS.
• Monitor list health & develop prospecting plans to drive list growth.
• Own vendor partnerships with SMS & Trigger email vendor; identify opportunities for growth and improvement.
• Work closely with internal and agency partners to optimize performance and improve strategy.
• Drive program innovation through continuous assessment of the competitive landscape (within the retail industry and beyond), market research, and member engagement.
• Budget management & invoicing for any CRM/Email related vendors.

Experience:

• 7+ years in email marketing or ecommerce
• Bachelor's degree preferred 
• Strong proficiency with Microsoft office applications, including intermediate capabilities with Excel.
• Prior experience working in Salesforce Marketing Cloud or a similar ESP
• Experience with HTML and content management systems
• Working knowledge of Google Analytics a plus. 

Qualifications:

• Flexible and adaptive to changing priorities; Exceptional organizational and analytical skills, and proven ability to drive complex projects with minimal oversight.
• Demonstrate strong logical analysis and problem-solving skills. Highly analytical, metric driven, logical, creative, and curious by nature.
• Team-oriented with ability to collaborate with team members and partners across functions and levels.
• Outstanding attention to detail and accuracy required, a thirst for learning and success.
• Excellent written, verbal, and interpersonal communication skills, with the ability to communicate complex or technical content in a convincing way to non-technical audiences.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguit